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<em>- En fallstudie av Örebro stads varumärke</em>
… places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way …
En studie om investor relations påverkan på aktiekursen
… practice Investor Relations. Methods: The study was conducted using an event study as well as e-interviews. The event study has a quantitative deductive research approach where the market model is used for calculating the abnormal return based on press releases. The e-interviews …
Synen på Vätternrundan genom fem representanter
Vätternrundan is an annual sporting event that takes place in the Swedish town Motala since 1966. It is one of the world largest recreational bicycle rides and attracts over 20 000 participants each year. This study focuses on event effects and how an event can be of value …
… the Stockholm Stock Exchange website. For analysis of abnormal returns, an event study has been carried out using the market model for estimation of expected returns. Furthermore, statistical t-tests have been used in order to evaluate the significance of abnormal returns found …
Företag inom handel är underrepresenterade i litteratur kring Event Marketing. Kommunikationsverktyget som erbjuder interaktion tilltalar dagens upplevelsesökande konsumenter. Event Marketing som verktyg är i sin tur underrepresenterat inom Brand Management. På grund av Event …
det bortglömda kapitlet inom eventkommunikation
Student recruitment is a subject that seems to be forgotten in the theory of event communication. Yet the area has some specific reoccurring features. Our purpose was to examine these specific features and how to work with these in the best way, and also see how to get the most …
… and the qualitative part consists of two interviews. All investigated events are made at a large international IT company. Result & Findings: The results of our studied seminars shows that the larger events the greater the need for a physical seminar. We have therefore concluded …
En event study på publiceringen av bolagsstyrningsrapporter enligt Svensk kod för bolagsstyrning
… code will have a measurable effect on stock prices. The authors have applied event study methodology examining daily returns around the announcement of the Corporate Governance reports. The listed companies mentioned above were also divided into groups depending on whether or …
En pilotstudie om hågkomsten av nyheterna i Dagens eko kvart i fem
… in a news story gets better remembered than information about what the news event actually was, why the news event occurred or what affect it will get.
Abnormala avkastningar på Apple Inc av diverse händelser?
… internationally established company, Apple, is affected by intern or extern events when it comes to the trade market. The purpose of the study is to investigate if chosen events create abnormal return on Apples stock market. The chosen research area is Steve Jobs three …
En studie av likheter och skillnader ur ett socialt- och lärandeperspektiv
… from without the social perspective. The overall objective is to identify what eventual differences and similarities can be found purposely on both what is happening in the social interaction between the preschool children themselves but also what is taking place in the …
En fallstudie
… a case study of Carlstad Comic Con 2011 and 2012.The purpose is to study the event in relation to a project management and a local culture policy perspective. This in order to analyze the organization of a popular culture event and see how such a local event may benefit Karlstad …
En studie av den svenska aktiemarknadens reaktion på varsel om uppsägning av personal
… of the company’s stock. Approach: This study is made in the form of a modified event study and narrows down to the recession during 2008-01-01 to 2009-10-01, and only involves companies that are on trade on the stock market in Stockholm Sweden. The objects that are involved in …
Hur ett evenemang kan inspirera, påverka och utveckla en ort.
… The purpose with this study is to clarify what importance a co-occurrence event can have on a smaller town, and also what positive and negative consequences it can have on the town seen from a social, economic and political aspect. I will also look at what magnitude the festival …
En studie kring avkastning på ex - dagen för utdelning
… The study was based in a quantitative nature and was derived with an event study and a hypothesis testing. The authors investigated the thirty most traded shares on the Stockholm stock exchange during a period of five years (2005 ? 2009). They were analyzed during a total of …
