156 uppsatser · sida 2 av 11
Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix …
som kompletterande kommunikationskanal till Event Marketing
… essay is to examine how the Internet functions as a communication channel to Event Marketing. We have investigated what makes the Internet unique as a communication channel for events and how Internet has been used for event marketing. We have mapped fundamental theories within …
En uppsats om imageöverföring inom sponsring och Event Marketing
There are two main reasons for why companies engage in sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how sponsoring and Event Marketing can create and achieve high …
En Begreppsutredning
Event marketing har allt sedan begreppet instiftades runt tiden för OS i Los Angeles 1984 varit starkt praktikerdrivet, vilket även återspeglas i den litteratur som skrivits om fenomenet. Den största delen av denna är av normativ karaktär och antar skepnaden av handböcker …
Event marketing är en marknadsföringsform som har växt ordentligt under senare delen av 90-talet och det börjar bli ett naturligt inslag i företagens marknadskommunikation. Trots denna tillväxt har event marketing under en längre tid sammankopplats med brist på …
En kvantitativ studie som visar hur event som marknadsföringsmetod och med ett varumärke som avsändare kan öka eventbesökarens upplevda varumärkeskärlek
Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing …
- en juridisk konstruktion eller ett marknadsföringsproblem?
… the professionals to manage and build their brands in such a manner that eventually leads to degeneration. Finally, the study argues that degeneration is really an unnecessary problem that should exist if the professional would act according to the rules set by the legislation.
Varför använda sig av Event Marketing?
… med denna uppsats är att öka förståelsen för användning och tillämpning av Event Marketing. Varför företag använder sig av det samt vad eventbyråer tror är företagens motiv. Event Marketing innebär helt enkel att marknadsföra en produkt eller en tjänst genom ett evenemang …
… Furthermore, each offer must exceed the expectations of the visitors to an event, so they feel that the event is something "extraordinary". We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to improve the overall customer experience. LHC was …
En fallstudie av Fjällräven
… Med detta som bakgrund kan man se en trend till det ökade användandet av Event Marketing, vilket är en kommunikationsform som genom evenemang ska stärka varumärket eller skapa ett mervärde. Event Marketing utformas beroende på målen och syftet med evenemanget, vilket vanligtvis …
en fallstudie
… consuming and complicated individualisation of contacts, however, this could eventually result in more effective information, communication and marketing. The continued process of development should be based on the premise that the demand and needs of separate categories of …
community-based social marketing strategy in Malmö
Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private …
… their shopping. More and more shopkeepers therefore realize the importance of events as an instrument to offer experiences to the customers. Purpose: To investigate whether shopkeepers in downtown Linköping consider the external shopping mall in Tornby a competitor or not and …
Företag inom handel är underrepresenterade i litteratur kring Event Marketing. Kommunikationsverktyget som erbjuder interaktion tilltalar dagens upplevelsesökande konsumenter. Event Marketing som verktyg är i sin tur underrepresenterat inom Brand Management. På grund av Event …
en studie om kunders imageuppfattning av svenska möbelproducenter
… been examined. The theories are based on Branding, relationship marketing and Event Marketing. The result of the study is supported by an analysis of the theories and the studies. It indicated that the producers with own concept stores have better prerequisite to build relations …
