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Six case studies of Event Marketing as a promotional tool
Problem statement: In what ways do companies work strategically with event marketing? To answer the problem statement, the following research questions help us gain the necessary understandings: What role does event marketing play in a company’s marketing mix?What are the …
En studie om Event Marketing
… the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can …
Kommunikationskanalen som leder till relationer
Events are a growing channel for companies and organizations to reach out to their customers. The com-munication channel opens up to satisfy all human senses. Which are required for a message to go into the receiver and be memorized. The research gap we decided to contribute to …
En flerfallstudie med fokus på användarna och önskade effekter
… the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can …
… project called ?A book’s all sides?, together with the activities of the book-event, can stimulate young people’s reading. The research questions are: How do the project leaders plan and organize activities for the book-event? How do the young people respond to the activities at …
Planeringen av ett evenemang i världsklass
… has become increasingly common for a city or region to use sporting and media events to promote themselves. But what is behind these events? What kind of organisation is necessary to plan and run them? In the summer of 2009 the internationally known Volvo Ocean Race will arrive …
Struktur och ordning i kök för personer med neuropsykiatriskt funktionshinder
… in Java. The simulator is implemented based on the principle of discrete event simulation (DES). When the flow reaches a flow object it is executed which among others means that possible future events are generated and added to the future event queue. The simulator continues the …
… in Java. The simulator is implemented based on the principle of discrete event simulation (DES). When the flow reaches a flow object it is executed which among others means that possible future events are generated and added to the future event queue. The simulator continues the …
En studie om investor relations påverkan på aktiekursen
… practice Investor Relations. Methods: The study was conducted using an event study as well as e-interviews. The event study has a quantitative deductive research approach where the market model is used for calculating the abnormal return based on press releases. The e-interviews …
En studie om eurocentrism och utomeuropeiskt material och innehåll i svensk historieundervisning
… was mentioned in the material with regards to geographical location and the events that were mentioned, as well as to study how much non-European history was included in the material compared to European or Western history. The study of internet based material aimed to show what …
… market as a whole. This should be done to reduce the risk of future negative events. The methods have drawbacks, but together the methods are used to complement each other.
en studie i ledarskapskommunikation vid idrottsevenemang
… make researches into and illustrate how the leadership looks like at sporting event, concerning human communication. The following issues have been treated: What is characteristic for leadership during a sporting event? What does communication look like within the managerial? …
… the Stockholm Stock Exchange website. For analysis of abnormal returns, an event study has been carried out using the market model for estimation of expected returns. Furthermore, statistical t-tests have been used in order to evaluate the significance of abnormal returns found …
London 2012 med vision London 2040
… of this essay is the expected effects that can come during and after a mega event and how the local impact may affect the local community and the citizen. This essay concerns a forthcoming mega event, the Olympic Games that will be held in London 2012. The area that the Olympics …
… vid de svenska kärnkraftverken Analysis of trends in reported safety-related events at Swedish nuclear power plants Safdar Kargar This degree project was conducted at the Swedish Radiation Safety Authority (SSM) as part of the bachelors program in Nuclear Engineering at Uppsala …
