Uppsatser om enterprise content management

23 uppsatser · sida 2 av 2

GMO Food Products - The issue of marketing and selling them in Europe.

Magisteruppsats · Lunds universitet

… environment can enable the EU and consumers to make choices that they are content with regarding the GM food issue. Further to that, despite the WTO ruling, bans on certain GMO’s that are approved by the EU remain in some Member States. How does the legal environment of the EU …

Opion leaders and word-of-mouth - A Case Study of Masai Barefoot Technology

Magisteruppsats · Lunds universitet

… they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were adapted by opinion leaders to suite their target audience …

Motivation in Knowledge Intensive Firms - More art than science

Magisteruppsats · Lunds universitet

… developed by Maslow, Hertzberg and Vroom but also theory connected with the content of reward systems as well as recruitment strategies constitutes out frame of references. The result of our analysis showed that Knowledge Intensive Firms have to develop strong recruitment …