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En analys av Marknadsdomstolens utvärdering av imitering i dagligvaruhandeln
This paper discusses the issue of trade dress imitation in the grocery sector. Our study has its starting point in the conflict that may arise between a brand owner and an imitator following an imitator’s marketing actions. In this study we look at the Market Court’s precedents …
… För detaljhandeln idag spelar faktorer som exempelvis service, upplevelser och EMV stor roll och det som kunden möter får därför allt större betydelse. Istället för ett produktorienterat synsätt krävs istället ett serviceorienterat.
En studie rörande producenters påverkan av egna märkesvaror inom dagligvaruhandeln
Recently, retailers within the Swedish grocery retail sector have launched lines of products under its own brand, quite often produced by manufactures within the same category of products. The common term of this phenomenon is called private labels. Therefore, private labels …
En kvalitativ studie om de svenska dagligvaruhandelskedjornas förmedling av egna märkesvarors image
The four grocery chains Axfood, Bergendahls, Coop and ICA, all providing private labels, dominate the Swedish grocery market. Through private labels, it may be possible to convey an image about the grocery chain's overall brand. Furthermore, it is important that the grocery …
Private labels have been increasing a lot during the last 30 years. The reason is great margins and it also works as an aid to build a store's brand. The problem is that private labels take market shares from national brands. Retailers need to have a good mix between these …
There is a tough competition in food-stores these days. Storeowners have been forced to try something new to attract customers. One way to accomplish that is to add private labels to the assortment. There are several benefits with these labels; its higher margins for this type …
Denna studie syftar till att belysa hur offentliga organisationer arbetar kring kunskapsbevaring och kunskapsöverföring. Vi har undersökt hur fem offentliga organisationer med olika organisationsstrukturer arbetar med att bevara kunskap inom organisationen, samt hur de överför …
