61 uppsatser · sida 2 av 5
… representing? What tendencies regarding the alterations in publishing are the electronic publishing and other techniques related to the publishing business representing? Participants, familiar with the publishing industry in various ways, have been interviewed. The main theory …
… successfully tested on a case company, Emotron, a second wave company in the electronic-mechanical production industry.
Möjliga kombinatoriska effekter inom bilindustrin
… media industry. Traditional communication channels are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the same time, the consumers? …
- En experimentell studie om hur negativ information i dagens sociala medier påverkar konsumentuppfattningar
… in today’s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to business and marketing. Nowadays …
Vad det är i TV-reklam som är irriterande och hur påverkar det konsumenternas köpbeteende?<em> </em>
… research. In order to collect the opinions of the TV-audience in Sweden, an electronic survey was conducted where the respondents were asked about demographic questions, causes of irritation toward selected Swedish advertising commercials. Result & Conclusions: The results from …
En uppsats om kommunikationen mellan sälj- och logistikavdelning på industriföretags påverkan på det interna materialflödet
… which enables the daily work. This communication consists of oral, written and electronic channels. The electronic channels are used more frequently according to the case company. They used this in form of email and intranet. An overview of the company is considered to be …
… successfully tested on a case company, Emotron, a second wave company in the electronic-mechanical production industry.
En kvalitativ studie av svenska företags e-handelsverksamhet.
… expanded the most in Sweden the last couple of years. The sectors are travel, electronics, clothing and furniture and the companies are well established in Sweden. According to the empirical study conducted businesses integrate their e-commerce activities with their marketing …
Vad utgör ett bra professionellt möte?
… secondary data have been useful. In this paper the authors have done personal, electronically and phone interviews to be able to answer the stating questions in the best possible way. Several hotels and organizations in Gothenburg were interviewed and also a few business …
En studie om en bransch i utveckling från 1970 till idag
… have come, like the party and trivia games, and what have gone, like the electronic board games and the DVD-board games. I have also applied a theory of society affecting the board gaming industry and looked at if this is true of other factors than just the theme of games. I …
Det saknas metoder att mäta informationssäkerhet inom företag och företagets tillgångar har förändrats från ett fokus på maskiner och råvaror till kunskap (intellektuellt kapital). Rapporten utforskar om det finns delar av företags intellektuella kapital som beskyddar företagets …
Scholarly publishing has since the introduction of electronically distributed periodicals seen a time of change, mainly in the STM-business (Science Technology and Medicine). The roles of the three main participants in the publication process; researcher, publisher and library …
the copyright versus the free access to the cultural products
… in less than ten seconds almost any film, musical album, video game or even electronic book (e-book). It is enough to click on the file which one is interested in and some time later (between few seconds to few days) it is recorded on the hard disk of the computer. The new …
… understand how codes of conduct function within the context of supply chain of electronic industry. This is a qualitative research and a case study is the research approach. Conclusions are that the codes of conducts could be perceived differently within different contexts …
… an equal position will be found. We have preformed interviews with Samsung Electronics Nordic AB, Kalmar Industries, Cerealia/Lantmännen/Axa and Skandinaviska Enskilda Banken AB. Our conclusion is that event marketing is a well used marketing method where the company …
