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<em>En studie av en målgruppens relation till ett varumärke utifrånkommunikationen av CSR</em>
… with CSR in an organisation you take responsibility for the business’s social, economical and environmental sustainable progress. This paper examines how the communication of CSR can influence the target group’s relation to a trademark and how the communication in that context …
En normanalys om ansvarstagande för miljö och samhälle i läroböcker i Internationell Ekonomi för gymnasieskolan 1994-2008
… to change the world - An analysis of norms Textbooks for International Economics, in Upper-secondary Schools, Sweden 1994-2008 In this paper textbooks, for International Economics in Upper Secondary Schools in Sweden1994-2008, are analyzed with regard to norms related to taking …
Background: Corporations are established and organized in order to create economic values for their owners and the main aim of every business enterprise is to be profitable and satisfy the financial expectations of their shareholders. However, corporate social responsibility …
En studie om hur H&M, Lindex & KappAhl säger sig arbeta med socialt ansvar
… matter of subject. Now when the world increasingly is getting globalized, economic growth is created, which brings a bigger demand of responsibility on companies. The leading companies from every industry is often becoming the frame for how the production process works and is …
Drivers and Business Impact from a Strategic Management Perspective
… to knowledge which could explain the driving forces behind Corporate Social Responsibility in corporate Sweden and their strategic impact from a management perspective. The method used to archive this research was a qualitative interpretative study conducted by interviews. The …
Ett ansvarsfullt ledarskap
This thesis discusses the concept of Corporate Social Responsibility, which means that companies are taking a voluntary accountability towards the society with a view to improve it. Today's stakeholders and people in general have higher demands and expectations on businesses and …
… analyse the underlying strategies of the companies? social, environmental and economical activities. We will analyse where, how and for whom value can be created with CSR. Where does the value creation take place, how can it be created through these activities and who will …
a case study in the dairy sector
… their strategies. Companies also need to communicate social, environmental and economic consequences of their activities along with their CSR commitments to their internal and external stakeholders in order to make a better corporate image and improve their market opportunities …
a review of brand valuation methods
… practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. On the other hand firms …
- en studie av Nikes och Pumas CSR- rapporter
… framework in this study. The model is used to focus on four areas within CSR; economic, legal, ethical and philanthropic. There has been delimitation in these four areas. Considering the economic area the study focuses on minimum wage, the legal area is focusing on minimum age …
en studie av reklambyråers förutsättningar för ett socialt ansvarstagande
Background: Research results show that the potential of corporate social responsibility (CSR) has increased. That means there is a growing pressure on Swedish companies to act with responsibility: general public has a positive attitude towards companies that communicate their …
The process of economic globalization has in recent decades increased the power of multinational corporations. In recognition of their powerful position, corporations have begun to adopt Corporate Social Responsibility as a way of managing their social impact. Their interaction …
… Svenska Spel and its entrance on the netpokermarket. With Corporate Social Responsibility as a guidance for the company they wanted to offer Swedish gamblers an alternative to the, often morally dubious, international actors. Our thesis has taken an internal (corporate) as well …
En diskursanalys av svenska energibolags CSR-rapporter
… of the Swedish energy sector. These were a responsibility discourse, an economic discourse and a discourse on development. The discourses found were not mutually exclusive rather than complementing each other to enclose the whole concept of CSR as depicted in the reports …
Hur kommunikation och anpassning av CSR skapar värde
… context of their business has a great potential to influence the world from an economic, but also from a social and environmental standpoint. From this the notion emerged that companies have a responsibility, referred to as Corporate Social Responsibility (CSR). A clear …
