7 uppsatser
Best practice för bankmarknaden
… aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the internet. Through interviews with two …
… is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An …
En litteraturstudie av behavioural finance
… aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the internet. Through interviews with two …
en fallstudie av hur e-handelsföretag <br /> arbetar med sina relationer till konsumenter
… create awareness. It is also essential to be situated high in search engines. ECRM is not used frequently. To retain customers, e-commerce companies attempt to make the usage of the site as easy as possible, and to make the communication and layout of the site personal. What we …
En kvalitativ studie av den demokratiska tillbakagången i Vitryssland
… theories with roots in social media, such as service logic, word of mouth, CRM/eCRM and relationship marketing with elements such as communication/interaction, commitment and loyalty. We present our findings in the empirical and analytical chapter in which we use averages …
En studie om kunders behov av företag på sociala medier och påverkan på relationer
… theories with roots in social media, such as service logic, word of mouth, CRM/eCRM and relationship marketing with elements such as communication/interaction, commitment and loyalty. We present our findings in the empirical and analytical chapter in which we use averages …
Hur företag kan stärka kundlojaliteten och därmed skapa konkurrenskraftiga kundrelationer via sociala medier
Syfte: Vårt syfte är att besvara vår problemformulering och se hur lojalitet kan skapas genom sociala medier då lojalitet är en grundsten i skapandet av långsiktiga kundrelationer. Vidare ämnar vi besvara problemformuleringen genom att undersöka hur företag kan använda sociala …
