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En kvalitativ fallstudie om fem organisationers användande av cause-related marketing.
Denna studie är ett fall av organisationers användande av cause-related marketing. Syftet är att beskriva utvalda organisationers strategier med och användande av specifika cause-related marketing-aktiviteter. Organisationers vilja att bygga relationer med intressenter ökar …
… the traditional alternatives must find new ways to survive. Through effective marketing and selecting the right channel may be vital to the travel agency's survival. The theories that have been essentiell for this Investigation are: marketing mix, relationship marketing, porter …
The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The …
- en studie om kommunikation och konsumtion på Internet
… of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer …
… relationships with consumers. Despite companies' extensive use of influencer marketing in order to promote and create brand exposure within Generation Z, there is a lack of sufficient research on influencer marketing’s effect on brand loyalty. Therefore the purpose of this …
In this thesis the marketing strategies of two public libraries have been explored and studied.The public library of Kalmar participates in the project GÖK which partly is a marketing project. The public library of Kalmar thereby differs from the public library of Trollhättan …
… at university libraries specially Gothenburg University Librarys operation of marketing the librarys user contact, how it receives various users demands and carry out the interactive and strategic marketing. Marketing is planning, structuring, implementation, analysis and …
… five librarians responsible for management of e-journal in different ways. Marketing material like web-sites, signs and brochures, have been analysed. The theory part refers to general marketing theories. Different projects are being reviewed, that give examples of how academic …
En fallstudie av Fjällräven
… Med detta som bakgrund kan man se en trend till det ökade användandet av Event Marketing, vilket är en kommunikationsform som genom evenemang ska stärka varumärket eller skapa ett mervärde. Event Marketing utformas beroende på målen och syftet med evenemanget, vilket vanligtvis …
En fallstudie av reklambyråer
… more and more into networks. This has left an impact on the concept of marketing and an increase in the handling of internal relations within companies. The marketing concept has developed from the 4P:s, price, place, product and promotion, to relations marketing as a new …
en studie om kunders imageuppfattning av svenska möbelproducenter
… study and a survey have been carried out. The study compares the strategic marketing works between producers who have own concept stores and those who uses retailers. In addition to this the customer’s image perception has also been examined. The theories are based on Branding …
Implementeringsprocessen av one to one marketing ur ett sällanköpsperspektiv
… Titel: The one to one master thesis ? Implementeringsprocessen av one to one marketing ur ett sällanköpsperspektiv Kurs: FED 321, Marknadsföring i imaginära organisationer, Vt 2006 Författare: Karolina Arestad, Christopher Horn, Christoffer Ramstadius Handledare: Stig G …
Varför använda sig av Event Marketing?
… denna uppsats är att öka förståelsen för användning och tillämpning av Event Marketing. Varför företag använder sig av det samt vad eventbyråer tror är företagens motiv. Event Marketing innebär helt enkel att marknadsföra en produkt eller en tjänst genom ett evenemang. Eventet …
En fallstudie på Flow Systems AB
… study carried out at Flow Systems Ltd that foremost aims to treat the internal marketing at the company. The aim with the essay is to analyze and evaluate Flows internal marketing in connection with a process of change and how this reflects the external marketing in relation to …
En studie av 20 artiklar i svensk bibliotekspress
The aim of this thesis is to research if and in that case how, marketing of Swedish public libraries is used as a possible work method in a time when they are marked by changes in the form of cut backs and technical innovations. With a strive to get an overview by the possible …
