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en studie om parfymannonser
Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in …
… ge praktiska exempel för hur ett företag kan använda de två teorierna Internal Marketing och Internal branding, för att arbeta med detta problem. Det andra syftet med uppsatsen är att kunna ge det omskrivna [Företaget] konkreta råd för att förbättra den interna marknadsföringen …
En studie om marknadsföring inom svensk politik
The purpose of this study is to investigate and analyze the marketing in Swedish politics. To clarify and compare the Swedish politics to traditional and commercial marketing strategies is not always simple but at the same time we must understand that the practical work …
… market have come to influence the company in greater extent where Internet marketing has become increasingly important. The increased use of smartphones has contributed to that more and more people are constantly connected, which in turn has opened up new ways for companies to …
Syfte: Huvudsyftet med uppsatsen är att beskriva praktiken inom affiliate marketing ochbloggar inom livsstilssegmentet över en tvåmånaders period. Studien beskriver och framför defaktorer som krävs för att skapa och driva en blogg som attraherar läsare och annonsörer.Design och …
This thesis examines how techniques from place marketing, developed to market places, can be used in the process of designing a visual identity for an institution. The thesis is a case study of the development of a new visual identity for the public art institution Malmö …
The current legislation on marketing of tobacco products creates problems for Swedish Match, and obstruct its marketing communications. The purpose of this paper is to investigate Swedish Match's marketing strategy of product category snuff, through a special exposure. In store …
: This bachelor thesis explores library students? attitudes towards marketing in libraries. The aim is to find out if they are interested in working whit marketing questions in their future workplaces. To perform the study the author used a questionnaire survey and 48 students …
Analys av en novell
… of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar …
En fallstudie om vilka strategier som finns för marknadsföring via Facebook hos svenska researrangörer
… examined how Swedish tour operators are using social media as part of their marketing plan. Our purpose was to find out which strategies they use in the area of social marketing. The companies that were examined were Ving, Fritidsresor and Jambo tours, and the social network …
En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin
… of students? purchasing behaviour regarding textbooks and a proposal for a marketing strategy for Bokakademin) Authors: Fabian Hamnqvist and Emma Svensson Bachelor’s thesis in business administration Linköping University, Department of Management and Engineering, 2013 …
Om biblioteks marknadsföring i sociala medier
… a certain public library’s process of introducing social media into its marketing mix, the preparations for this process and the effects of these marketing methods.The theoretical framework for this thesis is based on relationship marketing, a theory which focuses on …
Social Marketing kampanjer syftar till att genomföra en beteendeförändring hos allmänheten genom användning av olika typer av informationskampanjer.Syftet med denna studie är att ta fram en modell med hjälp av en sammanställd litteraturgenomgång inom social marketing och genom …
This thesis aims to show the positive effects of marketing by studying whether the regulation on direct marketing to consumers of prescription drugs today prevents to consumers accurate information and better health, and how consumers relate to the possible legalization of …
En studie om Ja?rbo Garns kommunikation med sina kunder och a?terförsa?ljare
… Therefore Ja?rbo Garn needs to find new ways of developing their marketing. The thesis explores ways for Ja?rbo Garn to do this, by examining different possibilities for the company to strengthen their relationship to their customers and retailers. The thesis is based on …
