40 uppsatser · sida 2 av 3
En undersökning om direktreklamens utvecklingsmöjligheter
… Trots den stämpel som direktreklamen har fått, av att vara skräppost och junkmail, så har kanalen ändå något alldeles extra att tillföra konsumenterna tycker vi. Direktreklamens fysiska attribut skapar en speciell känsla bland mottagarna av den. Direktreklamen har flera positivt …
… The method used is evidence-based practice, including reading literature and e-mail interviews. Five people in Sweden working with digital repositories were e-mail interviewed. The theory behind the investigation is based on Sheila Corrall’s and Elizabeth Orna’s research on the …
… countries, several culture-based clustering options are discussed. Moreover, a mail questionnaire was developed and sent to international marketing managers of big companies operating in Europe. The thesis thereby tries to answer the following research question: How do …
… earlier information behaviour research. The empirical material consists of a mail survey among visitors to Skogens Dag. Because of the nature of the sample the resulting analysis is qualitative. In relation to the theoretical background the survey shows the event as a complex …
… the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases. Other findings were that SAS Eurobonus' customer relations were vital and well functioning, except for the fact that SAS …
<em>Ett svenskt perspektiv om Innovasjon Norges arbete som Destination Marketing Organisation utifrån en framställningsprocess.</em>
… DMO, Innovasjon Norge. Arbetets empiriska material har samlats in från en mail intervju med Andreas Ørjasæter Solhaug på Innovasjon Norge. Även en semiotisk bildanalys har genomförts, där bilder i den officiella broschyr Innovasjon Norge publicerat år 2014 till den svenska …
… the Essay consists of a qualitative interview study, built on asynchronous e-mail interviews and telephone interviews with blogging librarians and Heads of libraries. Theoretical frames and concepts are taken from Internet Research Theory, Socio-cultural Theory and Theory of …
<em>En undersökning av den digitala hotbilden mot ett medelstort svenskt företag</em>
… between companies is digitized, communication within the company is done via e-mail, sales and marketing is done largely with marketing and ads on the Internet. This has resulted in economic benefits for companies and organizations, and facilitated the work for them. However …
… that we are constantly faced with has also made us tired of it. Junk mail, cold calls, spam and pop-up advertising is seen as annoying and is more likely to cause irritation among customers than profit for the businesses. Traditional marketing methods and pushy selling …
En kvalitativ studie om hur lärare arbetar med språklig medvetenhet i en klass med svenska som andraspråk
… on the Internet. The high school students do not want to be pursued by regular mail but they would rather look up the information themselves.
En jämförelse av tre högskolors studentrekrytering och gymnasieelevers perspektiv
… on the Internet. The high school students do not want to be pursued by regular mail but they would rather look up the information themselves.
… har gjorts. Företagen har fått fylla i en enkät med sju flervalsfrågor via e-mail, telefax eller telefon. De insamlade svaren sammanställdes i Excel. Slutsatser: De generella trenderna inom sponsringen i världen stämmer väl överens med de i Sverige. Sponsringen har utvecklats …
… The software’s that seemed appropriate for the graphiceducation were PrintShop Mail and Personalizer-X. Adecision which one of these software’s thatwill be purchase was made by the teachers on the graphic education. Tests and a more detailed studyon the software’s have been …
… Our data has mainly been collected by focus group interviews but also by a mail based survey. We have also conducted an analysis of the product, Felix ketchup. Conclusions: How loyalty starts Most of the loyal consumers? loyalties start early; they inherit their parents? values …
Framställningens och kundrelationens betydelse
Bakgrund: Företag som huvudsakligen agerar med Internet som kontaktkanal möter sällan eller aldrig sina kunder fysiskt, vilket leder till ett behov av att komplettera frånvaron av fysisk kontakt med andra former av kommunikation. Som lösning på detta problem har företag börjat …
