Strategiska Alliansers potential för Djuice
En sammanfattning av uppsatsen på maximalt 8000 tecken.
Uppsatser om djuice
2 uppsatser
Att sätta segel i ett av världens största sportevenemang
En studie av begrepp, motiv och utvärdering av sponsring
… was needed to solve the purpose. Volvo Event Management, SEB, Assa Abloy and Djuice were the sample of the thesis, and have all been involved in sponsoring of the Volvo Ocean Race. Results. The concept of sponsorship has no universal definition, though it is important that …