7 uppsatser
… within the academic world. The lack of knowledge in which effect interactive digital signage has is one of the barriers of investing in this marketing solution in-store. The main purpose of this study is to examine and describe the effects of interactive digital signage at shelf …
En studie om gapet mellan leverantörer och köpare av digital skyltning
The aim of this study is to describe the market for Digital Signage in Sweden and give the reader an increased insight and understanding of the problems that suppliers and buyers of Digital Signage may encounter. The study is abductive and based on a number of qualitative …
The purpose of this thesis is to investigate how Digital Signage systems such as public info kiosks can be designed to better fulfill its main use; to enlighten, encourage and influence the public with information. The challenges presented from earlier studies shows that the …
Den här studiens syfte är att analysera den svenska marknaden för centralstyrda digitala skärmar. Studien görs mot bakgrund av en liknande studie som genomfördes vid Handelshögskolan i Stockholm 2007, som bland annat visade att marknaden inte var mogen för det här mediet. Den …
för individens frigörelse eller för marknadens behov?
… is presented as a landmark and a clarification of the schools entrances and signage.
tv-reklam i dagligvarubutik
Forskning visar att 65 procent av konsumenternas köpbeslut av dagligvaror fattas i butikerna. Denna studie syftade till att studera konsumenters medvetenhet om tv-reklam i dagligvarubutik, hur deras köpbeteende påverkas, och i vilken grad kognitiva och perceptuella faktorer …
The purpose of this thesis project is to develop a set of interactive digital solutions designed to enhance the interest and knowledge intake of visitors at Skånes Djurpark (Zoo of Scania) in Höör. The project was carried out in collaboration with Skånes Djurpark and …
