61 uppsatser · sida 1 av 5
En studie om destinationsmarknadsföring och exportmognad
An increasing global tourism offers great opportunities for Sweden as a tourist destination. However, an attractive destination requires competitive destination marketing strategies. Tourist destinations often include a complex network of stakeholders of small and large …
… and a large part of the field is mountain tourism. Marketing a place is called destination marketing, which has become a huge phenomenon and an important part of efforts for promotion in the tourism industry. The entrepreneurs in the tourism industry are an important part, as …
- en fallstudie kring Västerås och dess konkurrenter
Destination marketing looks different from that of traditional marketing, since the product, in this case the destination, consists of several different parts compared to a good. A destination is marketed as a process where the consumption takes place at the same time as the …
Ett världsarvs påverkan på marknadsföringen av en destination
… the world heritage of Falun and its influence on the marketing of Falun as a destination. The reason for this study is the fact that world heritage nominations can lead to an increased pressure on the destination and an increase in popularity for the place. A world heritage is …
en studie av gotländska turistrelaterade nätverk
The tourism industry is growing and with its growth competition between destinations rises. In competition, cooperation and collaboration between tourism operators seem beneficial when creating an attractive and dynamic tourist destination. The purpose of this study is to …
<em>Ett svenskt perspektiv om Innovasjon Norges arbete som Destination Marketing Organisation utifrån en framställningsprocess.</em>
Destination marketing organisations (DMO) är ett fenomen som går att studera utifrån flera aspekter. Vi valde att utgå från DMO positionering och distribution av turismprodukter vilket skapade frågeställningen: Hur förmedlas Norge som en nationell destination? Organisationen är …
en analys av resereklam, representationer och geografiska föresta?llningar
Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place …
En kvalitativ studie om människors användning av sociala medier i samband med resande
… The paper aims to provide a wider knowledge of tourist’s propensity to display destinations through social media and how they perceive others that display travelling. This is put in relation to the term of social status in order to find out if there is a possible link. The …
en studie av turistdestinationen Roslagen
… how and why municipalities cooperate across municipal boundaries with destination development. To answer the purpose the authors chose two research questions: What are the incentives of cooperation between the municipalities in Roslagen? What are the possibilities and …
Om Stockholms och Sigtunas arbete med sociala medier
Syftet med denna studie är att undersöka vad destinationsmarknadsföringsorganisationerna (DMC) Stockholm Visitor Board och Destination har för syn gällande sociala medier. Samt att titta på hur dessa två arbetar med sociala medier i sin marknadsföring och även vilka fördelar och …
En studie om faktorer som påverkar val av destinationen
… influences and advertising in particular affecting travelers' choice of destination. Data collection was conducted through quantitative method in the form of a survey to identify how travelers choose a destination, and to what extent they are influenced by advertising …
En studie i hur en Destinations-Marknadsförings-Organisation kan första? turistens förva?ntningar och skapa den destinationsupplevelse som efterfra?gas.
… Hur kan DMOs arbeta för att första? turisternas förva?ntningar inför en destinationsupplevelse? Syfte: Syftet med undersökningen a?r att skapa en första?else för turisternas förva?ntningar, ba?de hur de skapas och hur de kan pa?verka turistens uppfattade destinationsupplevelse …
En studie av storytelling hos två turismrelaterade företag
… in a direct, or in-direct way and how the reception was of the stories and the destinations. A qualitative study in the form of a discourse analysis based on Laclau and Mouffe's view on discourse analysis was conducted. The results of this study shows that storytelling is more …
en analys av ekoturismens visuella gestaltning
… a flick of a switch; all you need is a television set. It is well known that destination marketing successfully uses visual media as a tool to sell trips to potential tourists. Therefore, this essay examines how ecotourism benefits from the great power of the television. The …
En studie om huruvida Stockholms skärgård har potential att fungera som en primär attraktion för Stockholm
… with each other by building similar attraction to enhance the tourism at the destination. This competition often results in the opposite where the cities lose their authenticity. Stockholm on the other hand does have the possibility to offer its visitors Stockholm’s archipelago …
