Uppsatser om design management

512 uppsatser · sida 17 av 35

Varumärkespositionering genom etik och socialt ansvar

Magisteruppsats · Lunds universitet

… dessa företag ställs inför, har vi valt att utgå från studiens fallföretag Design Fair, som vill kombinera etiska aspekter med traditionella differentieringsvariabler. Slutsats: Ett varumärke som väljer att positionera sig genom etik och socialt ansvar bör sträva efter att göra …

Möjligheternas skog

utveckling av Teleborgsskogen som tätortsnära rekreationsskog i samarbete med närboende och aktörer

Examensarbete · SLU

… I have studied literature about visual preferences and construction, form, design and management of the urban forests. Out of the conversations, meetings, literature studies and analysis the work has led to a proposal for developing the Teleborg forest.

Mångfaldsarbete i skolans organisation och undervisning

Kandidatuppsats · Södertörns högskola

… have interviewed lack the necessary knowledge of how the management should be designed to produce the best results. Therefore, the diversity is not successfully managed in the Swedish school, which re-establishes discriminative norms and values.

Hantering av verksamhetskrav

Utredning av hur hantering av verksamhetskrav från kunder kan förbättras på Saab Aerosystems

Masteruppsats · KTH

… A model for managing requirements documents from customers has been designed which can be used in the bid phase as well as the development phase with only slight adjustments. The thesis contains recommendations for how responsibilities between the project organisation and the …

Corporate Brand Positioning

Magisteruppsats · Lunds universitet

… a positivist epistemological position within a primarily inductive research design. The research strategy is defined as qualitative, while the method of ethnographic content analysis is implemented to analyze primary data; THEORETICAL PERSPECTIVE: Product and brand positioning …

Vägen mot ett klick

Kandidatuppsats · Lunds universitet

… funnit att fyra faktorer tillsammans kan bidra till ett ökad CTR. Dessa är: design/utformning, målgruppsanpassning, involvement och varumärkeskännedom

Segmenting online communities

Magisteruppsats · Lunds universitet

… Methodology: This research is deductive by nature, cross-sectional by design and undertakes a quantitative approach using self-completion questionnaire as a part of a web survey to collect the empirical data needed. Theoretical perspective: The main theories guiding our work and …

Styrning av Innovation - chefen som förbundskapten

Kandidatuppsats · Lunds universitet

… och organisation. Arbetet har utförts genom en fallstudie med en komparativ design. Då syftet är att skapa en förståelse kring studieobjekten har vi utgått ifrån en tolkande ansats och uteslutande använt kvalitativ data. Studien har genomförts på fyra organisationer: Gambro …

Innovating Customer Experience -from a telecom industry perspective

Magisteruppsats · Lunds universitet

… sources (journals, articles, web sites etcetera). In addition, a research design entailing four sequential steps was created to stipulate and illustrate the logic underpinning the methodological process. Theoretical perspectives: The theories are divided in three groups …

Shuttling Between Cultures

Expatriation in the Context of Sweden

Magisteruppsats · Lunds universitet

… national cultures. Main research domain of this study is qualitative. Research design is inspired by inductive ethnography. Empirical material is generated by conducting semi-structured interviews, thus the method is labelled as ”indirect inductive ethnography.” Reflexivity is …

Private brands on special display

Magisteruppsats · Lunds universitet

… special display. ICA Gott Liv! was used as a study object and a latin square design was employed, using 2 ICA Kvantum stores. Two displays were built in order to compare which created the most awareness and interest, one with the best selling Gott Liv! product and one with four …