Uppsatser om customer value

432 uppsatser · sida 1 av 29

RAMVERK FÖR EFFEKTIV KUNDSUPPORT

<em>Utifrån ITIL, CRM och supporthantering på mjukvaruföretaget Medius AB</em>

Masteruppsats · Linköpings universitet

The goal of customer support is to help clients achieve maximum value in their services and products. Customer support is the public face of a company, which means that it is important to give the customer a positive experience and live up to customer expectations. Efficient …

Oscar Jacobson - Ett värdefullt företag för slutkund och återförsäljare?

Kandidatuppsats · Högskolan i Borås · 2009

… of brandsand products in the fashion- and textile industry. This has given thecustomers a greater range of products to choose from. We can seetendencies of customer not being as brand loyal as they used to. Toattract and keep the customers loyal the fashion companies need …

Annons

Konkurrensstrategier

En studie om konkurrensen på den svenska kontaktlinsmarknaden

Magisteruppsats · Södertörns högskola

… from the theories from the Nordic School about strategies for competition, customer value, perceived customer quality and customer loyalty. Purpose: The main purpose with this study is to analyze and evaluate how the actors at the Swedish market of contact lenses should compete …

Kundrelationer och Kundlönsamhetsbedömningar

En fallstudie inom telekom

D-uppsats · Handelshögskolan i Stockholm

This paper examines the customer relationships of a telecom operator and how their customer accounting is done. The aim is to use the framework developed by Lind & Strömsten (2006) to categorize customer relationships and see to what extent the framework predicts which type of …

Gårdsbutiken

att välja marknadsföringsstrategi

Examensarbete · SLU

… a questionnaire on both the farms. The interview was about how they reach new customers and how to keep the customers they already have. The questionnaire was about how the customers have observed the marketing, and if they have visited the farm shop because of the marketing or …

Kundlojalitet

En studie om hur man skapar lojala kunder inom mobiloperatörsbranschen

Kandidatuppsats · Södertörns högskola

The cellular market is today suffering from great customer dissatisfaction. Simultaneously, the services offered by the different cellular providers are very homogenous, causing strict competition where various price strategies have been the main mean of battle. From a business …

Evaluating a corporate strategy

a case study of Länsförsäkringar

Masteruppsats · SLU

… Uppsala initiated this study, which aims to provide an understanding of customer’s view on customer value, related to agricultural insurance and financing. The intention is to investigate if Länsförsäkringar’s view on customer service corresponds with the customer’s view and …

Förändrad interaktion, förändrat värde?

En kvalitativ studie om värdeskapande vid mänsklig och teknisk interaktion

Kandidatuppsats · Södertörns högskola

… As a result of the digital evolution, there has been a change in the way customer and company interact (Normann, 2011). The traditional way for players to interact with each other required an interaction human to human (ibid), a mode of interaction that now can be replaced or …

Interaktiv marknadsföring och Internet

? En studie utifrån Radi Medical Systems webbplats för kundutbildning

Kandidatuppsats · Uppsala universitet

… Systems? educational site has the potential to create value for the company’s customers, and by that promote improved customer relations. Questions asked are: What kinds of visions does the company have for the site? Which services are offered to the customers through the site? …

Lean Production i den offentliga sektorn

Hur kan Lean Production påverka medarbetare att jobba med ständiga förbättringar och kundvärde?

Kandidatuppsats · Högskolan i Gävle

… and there are still opportunities for improvement that contributes to a higher customer value. According to previous research that has been done, there is a lack of research in the field of Lean production in the public sector. Thus, the aim of this study is to create an …

Att bibehålla bestående kundrelationer

Hur kan inre och yttre faktorer påverka dessa?

Magisteruppsats · Umeå universitet

This thesis treats how accountancy companies works to maintain customer relations. This is getting more important in the accounting business because there are several inner and outer factors available that may affect customer relations in this business area. The main question …

Mobilapplikationer - Framtidens väg till kundlojalitet?

Kandidatuppsats · Högskolan i Borås · 2011

… up new ways for companies to build relationships and to inter-act with their customers. A contributing factor is social media that has opened up for in-teraction with companies and customers where they can communicate with each other. This creates both positive and negative word …

Marknadsundersökning av färdigkapade produkter

Magisteruppsats · SLU

… lengths and identifies the value creating factors and costfactors which the customer within the segments industry and property market perceive, havedifferent customer value theories been used. Theories of customer value and the theory aboutoffering has been the source of …