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Relationsmarknadsföring
Titel: e-Commerce and Relationships ? Customer Relationship Management This bachelor thesis is brought together to analyze the transformation from traditional marketing to Customer Relationship Management. The development in the technology world has made the marketing focus …
två fallstudier
… The business concept is based on few articles and the main focus is private customers and small firms. They are satisfied with their relationships. - Case company 2 has been established during a longer period of time and has a wide range of articles, they also offer services …
Projektledarens upplevelse av kundrelationen i kundorderprojekt
… of this paper has been to describe the project manager's experience of the customer relationship in customer order projects. A qualitative interview study has been conducted in which seven project managers were interviewed. A thematic analysis resulted in four overall themes …
En litteraturstudie av behavioural finance
… foR the bankMarket Purpose: The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the …
Best practice för bankmarknaden
… foR the bankMarket Purpose: The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the …
en studie om deras marknader och kundrelationer
… also consider prospects for the future and analyse the relationship between customer and producer and what makes a specific supplier attractive to their customer. The companies that are included in the paper are: Martinsons Group AB, Moelven Töreboda AB and Setra Group AB …
… our study. For this we have contacted 290 of the company's already existing customers. The primary purpose of the survey is to analyze the service offered by the company. This will help the company to get a better insight and deeper understanding for the customers perceive of …
Möjligheter och förutsättningar för personal och verksamhet att arbeta med bemötandefrågor på bibliotek.
… in knowing how a library can work to become more service oriented and customer centred. We conducted six interviews with librarians located at three different libraries in Sweden. We used three theories to explain our aim. These are Jürgen Habermas theory of social …
… this paper is to examine the effect that price has on quality expectations and customer satisfaction and how price fits into a customer satisfaction model. An experiment in which participants are subject to scenarios of a high or low quality flight are used to test the …
en fallstudie av Orsa Lamellträ AB
… företag kan behålla och utveckla relationerna till sina kunder beskrivs inom Customer Portfolio Management, CPM. Ett aktivt arbete med CPM leder till ett ökat värdeskapande i de befintliga kundrelationerna, att nya relationer kan etableras samt att företag kan utvecklas …
kundinvolvering i trygghetspolicyn
… For any business to prosper and create a long-term relationship with its customers, it needs a safe environment both for the customers and staff.Feedback from customers and staff is survival and these two (customer and staff) are the most vital assets any firm could have. Their …
En studie om sambandet mellan CRM-system och företagsprestation
… The study finds that the CRM-system effectives the interaction with the customer and thereby business performance increase, with the CSI-value as unit. This therefore increases the value and importance of investigation of Swedish multinational companies, whose purpose is to …
en fallstudie på Norrlands nation i Uppsala
… themselves are the work force that enable the activities at the nations.Customer focus is a successful strategy that many companies use today to generate loyaltyamongst their customers. The aim of this paper has therefore been to study if student nationsare characterized by such …
En kvalitativ studie på SCAs produkter Edet papper och Libresse
… Airlines. They have all grown strong passionate relationships with their customers. It describes the type of emotional loyalty that all companies strive to achieve. But what about the marketers who face the same challenge, though they will sell toilet paper rather than a …
… Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county …
