18 uppsatser · sida 1 av 2
… is not the only important competitive advantage, the relationship between the customer and the supplier can be a crucial factor for the customer to decide whether or not to buy from the supplier. The possibility to involve the customer in the product development process is …
<em>En studie om Sveriges största bankkoncerners produktutvecklingsprocesser av betalningslösningar och hur dessa kan effektiviseras genom ökad kundinvolvering </em>
… have more or less been forced to adapt their products and services along new customer requirements. It may therefore be considered appropriate to involve customers in this process. This by collecting customer information and allow customers to influence the process to a greater …
Background: Knowledge of customer needs is a key factor in companies? struggle to develop successful products. Several studies illustrate that the main reason for failure in product development is lack of customer understanding. Lately considerable changes have occurred …
… process has involved competitor analysis and interviews with store owners and customer surveys, that have been conducted to identify areas for improvement of the current solution. Based on qualitative and quantitative studies requirement specifications have been drawn up to …
… often! has! different! requirements! than! the! regular! consumer!and!in!the!customers?!point!of!view;!this!leads!to!nonCmaximized!developed! products.!! The! result! of! this! thesis! is! a! user! involvement! process! for! small! outdoor! companies! based! on! the! Sister! …
… strength properties changes. My main purpose with this study is to look into customer involvement in the early phase of product development. I also want to find out if the customers I interview think that the product is worth working with, which means start a Swedish production …
Vem/Vad/Vilka påverkar?
… and express the values that the trademark owner wishes to convey to the end customer (Underwood, 1998). The understanding of the role of packaging as a marketing tool has increased, but the initiators inside the packaging industry in Sweden still think that the Swedish packaging …
… competition. OEM’s that are slow to market with products that neither matches customer expectations nor the products of their competitors, will soon loose market shares and see their economical performance falter. Therefore, it is of major importance for the OEM’s to shorten …
En studie om långsiktig överlevnad för ekologiskt nischade livsmedelsföretag
… at five different companies. The quantitative data has been gathered through a customer survey with the customers of each company. Results: All of the studied companies used development as their marketing strategy, offering surplus values to the customers by integrating the …
… made inquiries into the demands made from three different companies and from customers who buy overalls for their children. With this B-essay we wish to contribute to the children's overall market. We started from our reference, a private childrens clothing company from …
Ett projekt i samarbete med Primus Sverige AB
… be polyamide 6.6, which can be fully recycled and has qualities that meet all customer requirements. The material can be recycled among other plastics, but a take-back system is recommended to fully recover the properties of materials. The two concepts follows the Cradle to …
Vilka faktorer är viktiga för att skapa mervärde till tekniska konsumentprodukter?
… in which the product is used; you are what you have. The study also shows that customers who experience value-added from brands or design are also highly involved in the product. Further, this study concludes that the ability to create value-added through function and service is …
A potent mix or recipe for disaster? A case study of the music industry
… innovation, transaction cost theory, strategic networks, product and customer value has been updated to incorporate the effect of the Internet. Together with the empirical findings the analysis focuses on how the industry has been affected in terms of the theoretical concepts …
ekonomiska och organisatoriska aspekter
… what the refining industry asks for. Furthermore, a good relationship to the customers is of importance to create a long-term profitability.
… Self-checking gives information of the machine drivers work and guarantees the customers a good quality of work. This has become a useful method in order to keep up in the competition with other companies about the desirable wood raw material. The purpose of the study was to …
