237 uppsatser · sida 3 av 16
En kvantitativ studie av hur tatueringar på butiksbiträden påverkar kundnöjdhet
… this thesis is to evaluate whether or not tattoos have an impact on perceived customer satisfaction. We constructed an experiment where a service worker's physical appearance was manipulated. Our result indicates no significant impact of tattoos on customer satisfaction …
… in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers. The results of this study are interesting …
… The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this …
En kvantitativ enkätundersökning över begravningsrådgivare anslutna till SBF (Sveriges Begravningsbyråers Förbund).
… survey aims to highlight the impact of the meeting with the grief for customer advisers and representatives of funeral homes connected to the SBF (Sveriges Begravningsbyråers förbund). It also aims to demonstrate any differences between the sexes on this subject. Issues include …
<em>Aspekter och argument</em>
… marketing purposes, potentially provides reduced business costs, reach more customers through new business areas and create and maintain an attractive position due to the growing environmental awareness in the community.
Att komplettera personliga relationer med IT
Globalization has lead to evolvement of teamwork between companies and their customers. One reason for this change is the growth of the IT community and the propagation of the Internet. This in turn has lead to faster communication within business networks and also a higher …
En studie vid logistikföretaget Foria
… from different aspects. The KPIs should be attractive to both Foria and their customers, with the aim to strengthen the interaction between both parties. The basis for this work is a research in which a literature review and a survey of the market for Swedish logistic service …
… strongest brands in Sweden and they have very strong reputation both among customers and the public in general. Their strong position with good relation and loyal customers can help Ferrosan in their branding efforts. People are influenced by friends in their surroundings and …
en fallstudie av två företag inom dagligvaruhandeln
… more pressure on the food retailers to do as much as possible to help their customers manage their weight and be healthy in general. This study aims to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… strongest brands in Sweden and they have very strong reputation both among customers and the public in general. Their strong position with good relation and loyal customers can help Ferrosan in their branding efforts. People are influenced by friends in their surroundings and …
Kvantitativ undersökning av Kalmar Energis elhandelskunder
… reduction of total carbon dioxide emissions in Europe. Kalmar Energi offers customers to obtain one EUA (equivalent to one ton of CO2) per year by paying 25 SEK a month as a KlimatEl-supplement. The purpose of this research is to examine the customers? attitudes in the issue of …
… snuff, through a special exposure. In store placement has a great affects on customer buying behavior and studies have shown that 70-80 percent of all purchasing decisions are made in the store, which in turn provides great opportunity for retailers to use their marketing tools …
Image, lojalitet och relationer.
… study is to clarify and analyze the servicescapes impact on brand image and customer loyalty among general dealers. The research question that we have used in the study is what characterizes the connection between the servicescape and the possibility to maintain and strengthen …
… and thus be seen as a competitive advantage. The company's brand image is the customer's perception of the brand and is something the customer creates on his own. A different picture of the company may then occur because individuals have different perceptions about a brand.Gina …
En studie som presenterar alternativa marknadsföringsåtgärder
… that a company can apply to increase the digital awareness and manage their customer relationships. Theoretical framework: Theories regarding digital marketing cycle, SEO and customer relationship. Method: This research is based on data collected through a primary …
