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Purpose: The purpose of this paper is to create an understanding of how customer engagement, communication / interaction and customer insight are driving forces behind the use of Social CRM from a leadership perspective. Method: The purpose of the study, we believed it was …
En kvalitativ studie på SCAs produkter Edet papper och Libresse
… Airlines. They have all grown strong passionate relationships with their customers. It describes the type of emotional loyalty that all companies strive to achieve. But what about the marketers who face the same challenge, though they will sell toilet paper rather than a …
En fallstudie om detaljistföretaget Indiska Magasinets etik- och miljöarbete
… in ethics and environment issues as a part of the business concept. The Customer is today more aware about what is going on in the world than ever before. Two of the main reasons are the Internet and the globalization. In relation to the customer being more aware about the …
Purpose: The purpose of this paper is to create an understanding of how customer engagement, communication / interaction and customer insight are driving forces behind the use of Social CRM from a leadership perspective. Method: The purpose of the study, we believed it was …
? en kvantitativ och kvalitativ studie i hur Sveriges största annonsörer använder sociala medier och Real-Time Marketing.
… semiotics and usage of social media as a way to communicate with audience and customers. Results: Results show that companies that are among Sweden’s largest advertisers mainly use Facebook and Twitter as means of publicizing information with the intent of enhancing their own …
En studie av två hotellkedjors tillämpning av Corporate Social Responsibility
… involves investigating how CSR is implemented as a competitive tool in customer sales interactions.
… developing products/services, staying up-to-date, building relations, creating customer loyalty and engagement, building the company’s identity and image, and affecting the buying decisions. We have also studied how B2B-companies can choose media channels, set goals, and measure …
… with them. Realy-estate companies? can transferred these tenants to satisfied customers with increased engagements and understanding.In the resultes from survey appears a wish from ”pasive” tenants about bigger engagements and more understanding from landlord. The survey points …
En studie av servicenäringen
Syfte: Syftet med denna studie är att undersöka vilka värden som på längre sikt har avgörande betydelse för att engagera en kund med avseende på lojalitetsprogram. Metod: I studien användes en kvantitativ metod där en enkät med stängda svarsalternativ skickades ut till ca 30 000 …
En kvantitativ studie om upplevd effektivitet inom kundservice
This quantitative study explores how employee perceived efficiency within customer service is affected by standardized routines, digital tools, and motivational factors. The study is based on survey data collected from 42 employees across five customer service departments in a …
… of the degree project have been carried out in active collaboration with thecustomer, The Association Hedemora Assistansservice (HASS), which offers handicapped persons astimulating spare time by personal assistance. A graphical profile-programme and an informationfolderhave …
Agria Djurförsäkringar AB
… issues and they want to be a part in creating a need in the minds of the customer for the consideration of the environment. The aim will be drawn from the underlying questions: How can companies in the service sector work more actively with environmental issues? and How can …
En fallstudie på OCS i Borås
… faster it becomes important to quickly be able to adjust to new conditions. Customers? force of negotiation increases as the global competition grows. One factor that becomes more vital to customers is the amount of quality standard a company can offer them. Several factors are …
… to be a reliable source when communicating image and value related issues to customers according to internal corporation theory. A survey was conducted and salespeople at the retail business Clas Ohlson participated. The survey was posted on the company’s intranet start page …
? Hur lyckas man som småföretagare på Internet
… Two of the companies are classical web shops that sell products to their customers and the last one is a site with articles about hardware and IT business in general. The company that provides articles receives their incomes from advertising sales. The results from these …
