346 uppsatser · sida 9 av 24
A Managerial Perspective on Strong B2B Brands
… balance between function versus emotion, brand’s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks. Conclusively, first, functional performance is stressed as the key foundation of strong B2B brands. Second, emotional values …
varumärkesarbete i svenska statliga bolag
… active on markets that demand increasingly more of the companies to reach the customers. The corporate brand's importance in government owned companies is relatively unknown. The difficulty, for the companies, lies in formulating their brand strategies to match the individual …
en fallstudie av kommunikationsprocessen mellan ledning, anställda och säljbolag på Alfa Laval AB
… competitive strategies, such as low pricing, is not sufficient today as the customer is inquiring something more than just a good product. Higher demands are presented on an accurate, well functional, communication between customer and companies, as this has become an important …
Att möta en ny marknad
… study based the decision to open a branch in Japan on the demand from one big customer and the potential to grow globally. The company branch located in Tokyo has with or without the awareness of it adjusted to the Japanese market and culture. The company decision to choose a …
Customer centered environmental measures - A study of Pan Nordic Logistics customers demand for environment-friendly transport
… must not only meet the restrictions of the government, but also respond to the customers? demands on environmental performance. The aim of the study is to review the environmental demands of PNLs present customers and what they think their demands will look like in three years …
… have started to work with aspects that create aconsumer experience to meet the customers? new demands. Some fashion companies have evenshown a tendency to apply the entertainment industry in their concept, which generates in aphenomenon that can be called fashiontainment. This …
en studie av dagligvarubutikers förhållningssätt till lokalproducerad mat
… interviewed regarding why they supply local foods, how they try to influence customers to buy this, and how they decide upon the assortment of local foods. The result shows that groceries supply local foods in order to supply a wide range of products and to mediate social …
En studie om klädföretags arbete och kommunikation av CSR
… is constantly growing. It is no longer enough only to supply your customers with demanded products and services since todays? customers have an increased awareness and are demanding more transparence when it comes to the manufacturing and responsibility for society. Along with a …
En kvantitativ enkätundersökning över begravningsrådgivare anslutna till SBF (Sveriges Begravningsbyråers Förbund).
… survey aims to highlight the impact of the meeting with the grief for customer advisers and representatives of funeral homes connected to the SBF (Sveriges Begravningsbyråers förbund). It also aims to demonstrate any differences between the sexes on this subject. Issues include …
Hur företag bör agera och uppträda när de marknadsför sig i sociala medier
… to go in to social media. But if you choose to, you need to be there for your customers to 100%. The customers demand that you to listen and respond to both positive and negative criticism.
En studie utförd på företaget Extenda AB
… systems to retail companies, to introduce test automation in one of their customer specific projects. This has been done using their own in-house ”capture/replay” tool ECP (Extenda Cashier Player). We have also derived a process that explains how Extenda can introduce test …
vilka hinder finns och hur kan förenklade miljöledningssystem överkomma dessa?
… for enterprises that their EMS has a high degree of legitimacy among the customers. Organizations responsible for simple EMSs should work to ensure that their EMSs have high legitimacy among corporate customers. In the current situation, it seems that there is a weak or …
En studie av svenska börsnoterade bygg- och fastighetsbolag före, under och efter finanskrisen
… subsidies do not occur at the same degree and the market is more competitive. Customer influence has also changed. Today the customers want to customize their apartment by personal needs and lifestyle. The construction companies are trying to front and satisfy these new customer …
kundens valmöjligheter vid köp av nyproducerad bostadsrätt
… subsidies do not occur at the same degree and the market is more competitive. Customer influence has also changed. Today the customers want to customize their apartment by personal needs and lifestyle. The construction companies are trying to front and satisfy these new customer …
En fallstudie av företaget Ving och dess kunder
… vision of service can be reconciled with the attitudes and visions that the customers have in the same area. In order to carry out the study a qualitative approach is used. The data has been collected by interviews, focus groups and observations. The framework is theories on the …
