Uppsatser om credibilit

210 uppsatser · sida 9 av 14

Riktlinjer för implementering av ISO 17799

Kandidatuppsats · Högskolan i Jönköping

… project group processed other sources and explanations in order to get higher credibility and to see if there were new technology and facts about the subject.

Tillit och trovärdighet inom webbdesign

En stegvis modell för utvärdering av trovärdighet med utgångspunkt från ett kommunikativt perspektiv

Kandidatuppsats · Linnéuniversitetet

Denna studie undersöker hur privata vårdföretags webbplatser bör utformas för att förmedla en hög trovärdighet mot användare och potentiella kunder. Antalet privata vårdföretag blir allt fler och det blir allt viktigare att synas och framförallt att synas på rätt sätt. Därför …

Bloggar som marknadsföringskanal ? En kartläggning av Lindex AB

Kandidatuppsats · Högskolan i Borås · 2010

… as a company has furtherexposed and reached a wider audience. Regarding the credibility of a blogger it?smostly about the person and not as much about the blog. The relationship which beingcreated between the blogger and the consumer we can see as valuable for Lindexsince it …

Nationella stereotyper i reklam

Magisteruppsats · Högskolan i Borås · 2010

… stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The purpose of this study is to examine how luxury fashion brands …

Effekter av PR kontra reklam - är beaktande av produkt en försummad aspekt En studie av PR och reklams relativa kommunikationseffekter vid olika grad av engagemang för köpet och produkten.

C-uppsats · Handelshögskolan i Stockholm

… result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of involvement, but the conclusion is that this might not be attributable to …

Språkvalets inverkan på effektiviteten av tryckta produktannonser

C-uppsats · Handelshögskolan i Stockholm

… of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden …

Gustav Vasa-monumentet i Gävle

en historiebruksanalys

Kandidatuppsats · Högskolan i Gävle

… to find textual themes used to either undermine the tabloid Expressen's credibility or to mitigate his own actions. The results also point out that ethos and image restoration strategies are closely intertwined.

Apologia i offentligheten

En studie av Ola Lindholms retoriska försvar mot Expressens kokainanklagelser

Kandidatuppsats · Södertörns högskola

… to find textual themes used to either undermine the tabloid Expressen's credibility or to mitigate his own actions. The results also point out that ethos and image restoration strategies are closely intertwined.

Han är snäll och hon känner sig lite ledsen

En semantisk studie av personbeskrivande adjektiv i populära barnböcker

Kandidatuppsats · Uppsala universitet

… these demands vary greatly. Two flaws that I find are that the parties lacked credibility and were reluctant to state which groups in society would stand to lose from their policies. Another finding is that the stories provided by the parties were disturbed by other stories …

Jakten på berättelsen

en modell för att testa berättelsers potential tillämpad på valfilmerna vid Riksdagsvalet 2010

Kandidatuppsats · Södertörns högskola

… these demands vary greatly. Two flaws that I find are that the parties lacked credibility and were reluctant to state which groups in society would stand to lose from their policies. Another finding is that the stories provided by the parties were disturbed by other stories …