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… approaches to competitively run a business. This paper aims to examine creative industries and more specifically try to identify a set of elements that are common for successful companies. As this industry has not been subject to any considerable array of studies, this thesis …
en fallstudie om en stads kreativa näringar
The purpose with this thesis was to describe the importance of the creative industries for a town. We thought that towns could design a strategy to attract creative industries and creative people to establish their business in the town. During the study some important topics …
… creativity. An experiment with two advertisements - one defined as more creative and one as less creative - was undertaken and outcomes in terms of signaling effects and the third-person effect was measured in order to gain a profound understanding of the implications of a B2B …
That many creative workers have uncertain and uneven incomes is well-established, but how or why they make a living is not. This paper examines the elusive value exchanges between creatives, buyers, consumers, and other economic supporters, and offers a model of how creatives …
En korpusundersökning baserad på tidningsartiklar från åren 1965-2004
… Alexander Westesson Tutor : Daniel Ericsson Title : Performance Measurement of Creative work ? a culture study at PS Communication Keywords : Key Performance Indicators, Organizational Culture, Macro-culture, Subculture, Micro-culture, Art, Business, Creativity, PS Communication …
en kulturstudie
… Alexander Westesson Tutor : Daniel Ericsson Title : Performance Measurement of Creative work ? a culture study at PS Communication Keywords : Key Performance Indicators, Organizational Culture, Macro-culture, Subculture, Micro-culture, Art, Business, Creativity, PS Communication …
i marknadsföringsföretaget Liljedal Communication AB
… employees in Örebro. In the marketing business is it extra important to work creatively to reach the target market with a message. Creativity is defined as the creation of new ideas where the idea is adequate, useful and feasible. Organisational creativity is created by …
En studie av idealiserade föreställningar om kulturentreprenören
… This study is based on analysis of political documents about the cultural and creative industries (CCI) from the European union, national level and regional level. Interviews with six business owners in the field of culture and one representative of the Swedish region with the …
… for business students today, are: passionate, empowering, interactive, creative, visionary, judicious and trustworthy. To find out what the most important parts of a communication education at the Bachelor program at the Stockholm School of Economics (SSE) could be, we conducted …
En fallstudie om affärsutveckling av befintliga produkter i ett högteknologisk företag
… a good management and an internal culture that inspires individuals to be creative, 4) creating a company culture that values effective internal communication and decentralized decision processes. These factors have shown to be essential for successful business development …
en omvärldsanalys av Frölunda-Aspvik Säteris företagsidé
… in popularity but also tourist products that are more intellectual and creative. More people expect peace and quiet where the primary purpose of the holiday is to escape from everyday life. Concern for the environment will be more significant as will the search for a deeper …
Sociala företag och regionala innovationssystem
… multiple definitions which treats such as innovative thinking, targeted and creative individuals. Social enterprise has attracted more widespread interest, while it is considered one potential solution for the development of a sustainable society. Entrepreneurship includes …
… significant legal and economic relevance. Additionally, Schumpeter’s theory of creative destruction provides a theoretical perspective on how trademark restrictions impact innovation and market competition. This perspective examines how trademark law may either hinder or enable …
… positive associations and trust. Today it is more important to find new and creative ways of communication to get advantage, and to make the consumer involved. In this context, the social networks become more important in order to create a two-way communication in a …
The structural rationalization of rural firms in Sweden has led to many new creative ways of developing companies. The agriculture sector is characterized by the need of capital in form of buildings, labor and inventory. The rationalization process has led to free capacity in …
