30 uppsatser · sida 2 av 2
en studie om Redaktionell PR
… selective attention. Faced with these conditions, companies need to find new, creative ways to market their product lines. This essay is about Public Relations, in particular Public Relations that appear in editorial spaces. In Stockholm, Sweden, it is common that companies …
… and someguiding values for the logo were defined. After the research came the creative part, ideas for the campaign was decided and executed and a logo was drawn. The projects final result was three print ads and a logo.
… på hur väl de olika delarna i en processmodell från boken The Fundamentals of Creative Advertising av Ken Burtenshaw, Nik Mahon och Caroline Barfoot kunde appliceras på ett projekt, vilka delar som inte fungerade i praktiken och vilka för- och nackdelar som fanns. För att pröva …
… during the interviews, and several clients said that Effect needs to be more creative and come up with innovative ideas.
As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to current trends …
- Vad påverkar reklamares val av arbetsplats
Problem Det är viktigt att som reklambyrå ha duktiga medarbetare, eftersom värdet för kunderna ligger i medarbetarnas kreativitet, kunskap och skicklighet. För mindre byråer och byråer utanför Stockholm kan det vara ett problem att hitta duktiga medarbetare med erfarenhet. En …
En fallstudie av WeAretheSuperlativeConspiracys användning av Weactivists i varumärkesbyggande syfte
… WeSC. These individuals are used in the companies marketing in different and creative ways. The purpose of this study is to describe and analyse the company’s use of Weactivists, specifically by describing the use of these persons in the company’s campaign material and analysing …
… positive associations and trust. Today it is more important to find new and creative ways of communication to get advantage, and to make the consumer involved. In this context, the social networks become more important in order to create a two-way communication in a …
… as an interaction designer. The help of using interaction design for creative solutions on the web and other areas of development online is definitely something that should be explored further.
En kvantitativ studie av hur Barack Obama och Hillary Clinton framställs och kommunicerar på Internet
… in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama. It exist a high level of interactivity in the videos on YouTube. The degree of …
En undersökning av egna och köpta medier
… brand attitude, product benefit, product associations and credibility for the advertising brand as compared to a print ad in a traditional, paid medium. The results show that factors leading to credibility are the perceived purpose to inform, the media owner’s influence on ad …
Hur marknadsför och etablerar sig entreprenöriella företag på nya marknader?
… to use its resources optimally. For example, usage of network marketing and creative resource-commercial, which is useful for small and resource-poor firms. The purpose of this study is to investigate and understand how entrepreneurial companies market and establish themselves …
En kvalitativ intervju-studie om gymnasieelevers uppfattningar om betyg och bedömning i idrott och hälsa
… One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise. This brought our attention to Buzz Marketing and Word-of-mouth which is a tool for marketers to make use of individuals to spread …
Med individen som insats
… One cannot any longer rely on traditional advertising, one needs to be more creative and rethink the possibilities to get through the media noise. This brought our attention to Buzz Marketing and Word-of-mouth which is a tool for marketers to make use of individuals to spread …
En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag
… company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources. The result also showed that untraditional marketing stands out among other advertisements and is therefore appropriate for a company who is …
