98 uppsatser · sida 2 av 7
En kulturkrock?
… business managers more often can come to work in other countries than their country of origin, it becomes interesting whether these managers adapt their management style or if they continue to work the same way as they did in their native country. This thesis aims to investigate …
Hur svenska livsmedelsföretag använder sig av sitt svenska ursprung vid marknadsföring internationellt
… have chosen to use these benefits in an efficient way by promoting their own country brand, especially in their internationalization process. The aim of this study is to see what factors that influence companies in the Swedish food industry while using the fact that they are …
… of the proposal for the Services Directive of the EU, based upon the country-of-origin principle. In this thesis we will analyze whether the country-of-origin principle or the country-of-destination principle is best suited to capture the gains-of-trade that the common market …
… heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the …
… can be seen as brands (nation brands) with brand values that transmitto the country’s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a …
… Performance, Multinationality, Degree of Internationalization (DOI), Country of Origin Purpose: To illuminate various crucial aspects of internationalization by systematically contrasting the different models of the multinationality-performance relationship and searching for …
En kvalitativ studie om etablering på den Spanska marknaden
… Svenska företag har en stor konkurrensfördel eftersom de har en mycket positiv country of origin effekt. Författarna uppfattade ett samband mellan de undersökta delarna av marknadsföringsmixen med den rådande miljön vilket resulterar i om företaget väljer att standardiserar …
En uppsats om hur ett företag inom den svenska mode- och designbranschen kan använda sig av ”country of origin” för att skapa konkurrenskraft på internationella marknader
… vad forskning tidigare sagt om varumärkes värde och varumärkesidentitet, ”country of origin” samt styrning av ett internationellt företag. Studien realiserades genom en kvalitativ forskningsmetod i form av en fallstudie och insamlingen av material skedde med hjälp av fyra …
- Ett lärarpespektiv
Syftet med denna uppsats är att kartlägga användningen av Country of Origin och dess relevans på den globala marknaden genom att undersöka om en landsimage kan relateras till varumärke istället för produkt. Uppsatsen har en deduktiv ansats då den grundar sig på tidigare teori …
<em>En studie kring hur personer med utländsk bakgrund figurerar i bildsatta artiklar i två lokaltidningar</em>
Sweden is a multi cultural country, where almost twenty percent of the population come from another cultural background. This study examines to what extent people with a foreign origin appear in two local, Swedish newspapers, Barometern and Östra Småland, and what role they are …
En studie om konsumenters betalningsvilja för ursprungsma?rkta livsmedelsvaror
… Survey findings show that the willingness to pay for a good labeled with country of origin increases when a third locally produced alternative is being added. This thesis contributes with information to decision makers in the food industry, on how they can extend their range and …
a case study of crop production in Ukraine
… competition among companies and luck or unavailability of certain resources in country of company’s origin force last to cross the borders, and start to hunt for new markets and cheaper inputs. However, by investing abroad the company is not only facing and dealing with cultural …
… on webpages of sport schools that are certified in football and/or cross-country skiing. Content analysis was used as method of data collection. The results indicate that sport schools used affiliated club brands more when certified in football than when certified in …
… All Frukt shows that 94 % use cucumber for salad, he/she does not care about country of origin, uses cucumber most probably every day and 4 out of 10 choose to buy the minicucumbers. Summary of the results from ICA shows that the customers also use cucumbers for salad but also …
Klargörande om registrerat varumärke
… some companies use the ® symbol without actually having a registration in the country where the good or service is promoted and sometimes they don’t even have a registration at all, in any country. When this happens, these companies are most often suited in court. One of these …
