9 uppsatser
Fallstudier av Netto och Lidl
… to posses the same quality as the traditional stores have if they want the costumers to choose them. An additional conclusion is that company’s image ought to be strong enable to sell their concept to the costumers. The costumers opinions of the company is farthest out important …
Tanken med dem, dess funktion och sättet de uppfattas på
… channels of Prime Care How they where thought to be, how they work and how costumers apprehend them. Number of pages: 50 (64 Including enclosures) Author: Sophie Dicksen Tutor: Peder Hård af Segerstad Course: Media- and Communication Studies D Period: Spring 2007 University …
En studie i hur marknadsföring och varumärkesbyggande med fokus på nationalitet fungerar och uppfattas
… to separate themselves from the cluster of companies aspiring to take your costumers away could be to market themselves with nationality. To investigate why and how some company’s chose to market themselves with nationality, and also study how this kind of marketing is being …
En fallstudie av SAS Sverige AB
… states that there is an indistinctness regarding SAS profile since the costumers cannot decide if SAS is a low-cost or a traditional airline company.
… of size, to be successful in building a healthy relationship with their costumers, they ought to showcompassion for their feelings and needs, as well as providing them with as much information as possible, via all of the selected social media tools to work with. Hence, any …
En fallstudie av H&M
… Uppsatsen är baserad på en enkätundersökning av 120 personer i varierande ålder, från ca 20-40 års ålder. Respondenterna är av olika kön dock är majoriteten kvinnor. Alla respondenter är bosatta i Stockholm och de är alla kunder hos klädföretaget H&M. Informanterna fick besvara …
Finns det det ett samband mellan ledarens agerande i företaget och varumärkets styrka?
… identity can help communicate both intern the organization and out to extern costumers, it could help bring clarity to what the brand stands for. And what it wan to send out. Brand researcher Frans Melin´s brand building-model makes clear how to work with the different parts to …
en utredning av WeActivists strategiska funktion inom WeSC
… overlook the fact that the WeActivists remain a market strategy for attracting costumers, and also for standing out within the industry. Keywords: WeActivist, WeSC, Social movement, Brand identity.
En omkonstruktion av mockningsredskapet SverigeGrepen
… handle contributes to the high shipping-fee which makes it hard to attract costumers to purchase the product online. Deficiencies have been found at the manure forks basket and needs to be examined. These problems need to be checked out so that SverigeGrepen can become an even …
