128 uppsatser · sida 1 av 9
a case study of Hennes & Mauritz, Lindex, Kappahl and MQ
Assessing the outcome of corporate responsibility is often argued to be complicated due to long-term effects and qualitative aspects. Epstein (2008, p.261) establishes that: ”Though many think that sustainability is too difficult to measure, companies have found that unless the …
… have solved this by only using on brand in the communication, which is their corporate brand name. Problem formulation: How could Design Communication do with their brands to faciliate growth and internationalisation ” should they use one or several brands” Method: To …
En fallstudie om hur sociala medier påverkar företagskulturen
… Social media as a communication tool - A case study on social media influence corporate culture Level: Final assignment for Bachelor degree in Business and Economics Author: Jessika Klintsbacka & Oskar Berge Supervisor: Pär Vilhelmsson, Ernst Hollander & Maria Fregidou-Malama …
En kvalitativ fallstudie av hur företag kan påverka anställdas engagemang
… To promote the employee engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since engagement and motivation is important factors …
En studie om konsumenters syn på corporate social responsibility och den internetbaserade klädinsustrin
Abstract Title: ”A more humane and equal world” A consumers view on corporate social responsibility and the internet based apparel commerce. Author: Fanny Bergström & Isabelle Blanc Mentor: Emma Svensson Purpose: The purpose of this thesis was to examine the attitudes and …
Abstract The development of Corporate Social Responsibility has been increasing for the last decade. Not only is Corporate Social Responsibility an important thing for big rich companies, today it includes all different kinds of companies? regardless size, profit or industry. An …
En juridisk analys avseende säkerhetsagentstrukturen och frågor om obligationsinnehavares rättsställning vid säkerhetsagentens konkurs.
… To promote the employee engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since engagement and motivation is important factors …
<em> En kvalitativ studie om villkoren för marknadskommunikation i sociala medier </em>
… and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity. Theories: The basis of the problem area are presented through a theoretical framework with the purpose of highlighting the notions of social media, communi- cation …
Om kulturen på intranätet
Corporate spending on information technology is persistently increasing and a majority of companies are currently employing an intranet. Intranets have implications for internal communication but are also instruments for the dissemination of corporate culture. Existing research …
… to what extent product brand positioning models can be used to analyze corporate brand positioning; METHODOLOGY: The phenomenon is observed from a positivist epistemological position within a primarily inductive research design. The research strategy is defined as qualitative …
Strategisk Tillämpning Mellan Olika Branscher
Corporate Social Responsibility This thesis intends to exam the strategic use of Corporate Social Responsibility within fifthteen different companies, classified/divided into three various industries. The aim is to compare the three different industries, to look for disparities …
Hur corporate storytelling på intranätet kan öka personalens tillfredsställelse
Titel: Det ligger i människans natur att berätta historier - Hur corporate storytelling på intranätet kan öka personalens tillfredsställelse Författare: Maria Karlsson & Cecilia Lindberg Handledare: Kent Sahlgren Nivå: Kandidat i marknadsföring, (15 högskolepoäng), Våren 2010 …
a case study in the dairy sector
Recent corporate challenges require effective communication in order to secure a company’s reputation. Companies as a result, need to be committed to a series of corporate social and environmental practices along with their financial commitments to their shareholders and …
En fallstudie av företagsidentiteten på Academic Work
… world? Purpose: The purpose of this thesis is to analyze whether the corporate identity of Academic Work is strong or fragmented. Further more this thesis aims to give recommendations on how the company could continue working to maintain a strong brand image. Methodology: The …
En undersökning av svenska kommunikations-ansvarigas syn på sitt arbete jämfört med de formuleringar som anges i Stockholm Accords
The purpose of this study is to investigate the Swedish Public Relations and Communication profession from the Stockholm Accords point of view. The Stockholm Accords are an attempt to reflect Public Relations and Communication Management practice as it stands today and to …
