Uppsatser om corporate blogging

Blogging i PR-branschen

en ny sorts omvärldsbevakning?

Magisteruppsats · Uppsala universitet

… the blogging are. By doing this I hope to contribute to the knowledge on corporate blogging and how it can be used. Material/method: Qualitative textual analysis of ten blog posts published on the JKL Blog and process seeking interview with the person in charge of the same blog …

Varumärkets olika ansikten. - Varumärkesskapande inom tre kontexter

Magisteruppsats · Lunds universitet

… can be produced and portrayed within three different contexts, the internal corporate environment, the physical and the virtual service environment. The focus lays on two players of the market, the corporate and the consumer. Method: We used an ethnography method, where we …