801 uppsatser · sida 42 av 54
… these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand …
… product information is provided sequential to the participant. We examine if consumers who maintain their choice tend to be more satisfied with their choice and more willing to recommend the choice to a friend. If they are, why is this? We found that the participants who changed …
… companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects …
… constantly be up to date and differentiated from other brands to attract the consumers. This has given rise to an increasing growth of brands that cooperate for marketing reasons and more specifically, clothing retailers that perform designer collaborations with exclusive …
… print format used to produce. However, after a decade of 'free' online news, consumers now hesitate to pay. In their struggle for survival, strategic pricing is a central issue for newspapers. This study aims at describing how Swedish newspapers price their digital content, by …
En kvantitativ studie om vad som skapar attraktiv centrumhandel i en tätort.
… "determinants of attractiveness." This paper is based on a field study of 200 consumers in Norrtälje regarding why they are choosing to shop in the centre of Norrtälje. The purpose is to answer the question "What creates an attractive centre of commerce " in terms of a) the …
En analys av den borgerliga diskursen i den östgötska folksagan
… public the fairy tales were rewritten to better suit the reading bourgeoisie consumers. The tales we know today have thus been adapted to a bourgeoisie discourse. In this thesis I analyse how this discourse can be seen in fairy tales collected in Östergötland, Sweden. More …
Om skrivandets förutsättningar i Martina Lowdens <em>Allt</em>
… red about and written again ? in short, when mutated to fit on to new text consumers. This constant and instant meaning production is, as a final step in this paper, compared with the pattern-randomness network described in Hayles's book How We Became Posthuman.
En studie om användandet av CRM-system inom livsmedelskedjorna ICA och Coop
… they are one example of businesses who collects information about their consumers in order to influence customer loyalty. To be able to answer our problem definition and the purpose of this essay we used two empirical studies as well as a theoretical base consisting of mainly …
En intervjustudie kring lokaltidningen i läsplattan
… in a tablet device, such as the iPad. We wanted to study the attitudes from consumers towards tablets and if the traditional local newspaper can be substituted with a tablet device. We decided to use qualitative interviews as our method. The selection of respondents was based …
En varumärkesundersökning av Metro i Karlstad
… of the brand, and the brand associations define the associations held by the consumers. Issues: What is Metro’s brand identity? What are the brand associsations of Metro in Karlstad? How well do the brand identity and the brand associations correspond? Theoretical framework: The …
En studie av skillnader i konsumenters uppfattning om eWOM
… chosen with help from a focus group. Implication ? The study illustrates that consumers may perceive the quality higher on Prisjakt while the sender credibility can be perceived higher on Facebook. Despite this conclusion the effect of eWOM-communication in this study is that …
En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag
Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company’s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the …
När strider utövandet av en avtalslicens mot konkurrenslagstiftningen?
… interest of effective competition. An effective market competition benefits consumers by lowering prices, raising the quality and expands the range of goods and services. The purpose of the paper is to investigate if the collecting societies licensing violates competition laws …
… The main reason, for people to buy clothes on the Internet, is that the consumers consider it is more convenient and time saving. Even so, the result shows that people prefer buying their clothes in a physical store. The major reason for using the Internet when searching for …
