801 uppsatser · sida 38 av 54
… used by a daily newspaper for its iPad product, and what this would signal to consumers about the brand in terms of brand association and brand attitude. Furthermore, we have investigated which of these factors that are affecting willingness to pay in this PWYW-situation …
… represented as the actor in the middle of content producers, advertisers and consumers. It is in its role as a means of distribution and as a co-ordinating force that we study the value creation of the printed newspaper. The empirical base of this thesis is a qualitative …
… of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this competitive clutter and reaching existing and new potential customers. The aim of this thesis is to …
… For a range of goods extrinsic cues has been shown to have stronger effect on consumers' evaluation than intrinsic ones. Rarely are the effect of extrinsic cues on taste evaluation tested in their natural context; on the packages. In this experiment three whiskies where …
… consumer behavior actually is affected by the underlying store format and that consumers attitude also is affected by the underlying store format, which we argue for is a consequence of the long run marketing activities.
… finding is that an incongruent language choice can have positive effects on consumers' attitudes and even on their purchase intentions. The results reveal several other interesting findings that are an important contribution to this research field. However, since the area is …
… this kind of misbehavior. Hitherto the scientific research regarding how consumers react to a closed retail display is non-existing. With this in mind we want to investigate and enlighten the phenomenon regarding consumer behavior and product appreciation. The study is carried …
En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter
… world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments …
… whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the …
… This paper examines the elusive value exchanges between creatives, buyers, consumers, and other economic supporters, and offers a model of how creatives make a living. By mapping income statistics of Swedish creatives together with in-depth interviews some patterns emerge. This …
Vad föräldrarna vill ha!
… to undertake critical evaluation from the state and the parents that are the consumers of these services. I have chosen to look closer on how these quality reports are made and how they are used by the preschool. Is it even possible to make such evaluations based on so very …
Ett effektivt verktyg för folkbibliotek?
… and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it is clear that organizations like libraries must create a deeper and more personal connection to increase user satisfaction …
En normanalys om ansvarstagande för miljö och samhälle i läroböcker i Internationell Ekonomi för gymnasieskolan 1994-2008
… social roles that can be found in the studied material are: business-people, consumers, politicians/civil servants and citizens. Norms of taking responsibility in relation to the environment and society are studied in this paper in relation to these different roles. The second …
En studie om effektiv marknadsföring
… the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete. Theory The study’s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories …
centrala intressenters möjliga påverkan på icke-statliga företags hållbarhetsredovisning
… It is no longer about just satisfying shareholders, sales and making a profit. Consumers are becoming more aware of products effects and the consequences it has on humans, our environment and the generation ahead of us. NGO:s and society request that companies take …
