36 uppsatser · sida 1 av 3
… strategy the online marketing is able to avoid being seen as intrusive and the consumer could instead perceive the marketing as inspiring and helpful. When using a multichannel perspective offering e-commerce, marketing online becomes important to manage increased awareness and …
En kvalitativ undersökning i hur sociala medier påverkar tillitsskapandet i samband med mobil handel
… commerce. We investigate what kind of strategies retailers apply in order for consumers to gain trust in the mobile environment. We also explore how consumers perceive increased trust in retailers who establish activities in social network. The result of our study indicates that …
the copyright versus the free access to the cultural products
… and combined practices, Internet and the P2P networks, offer to the consumers new possibilities a.They create a real new market, the so-called DFM - downloading and filesharing market. This new technological situation has generated new problems for the cultural products and …
the copyright versus the free access to the cultural products
… and combined practices, Internet and the P2P networks, offer to the consumers new possibilities a.They create a real new market, the so-called DFM - downloading and filesharing market. This new technological situation has generated new problems for the cultural products and …
… mainly to clarify how a store should work with visual merchandising to reach consumers and create a positive reaction from them. We have also investigated the importance of the relationship with the customer, and how the company works with it through relationship marketing. We …
A potent mix or recipe for disaster? A case study of the music industry
… will be analyzed. The thesis can roughly be divided into three dimensions; the consumer, the value chain (the product) and the strategies. In order to perform the analysis empirical information has been gathered from a wide array of sources, principally secondary in nature. The …
… What social media is all about is basically:? Dialogue between producer and consumer? Personal in tone? The producer is no longer in complete control of his/her published informationCompanies who have succeeded in their social media marketing have understood the importance of …
En kvantitativ studie ur ett socialt nätverksperspektiv
I studien studeras hur komplexiteten kring sociala medier kan studeras, samt pa? vilket sa?tt sociala na?tverk a?r relaterade till na?tverken i sociala medier och hur det pa?verkar konsumenterna. Syftet med studien a?r att undersöka de sociala medierna i förha?llande till de …
… and renewable generation and also to make it possible for electricity consumers to be more active and aware of their electricity consumption. This future grid is usually referred to as a smart grid. With the transition to a smart grid, new challenges occur. One method to …
… by several social networks and used by millions of online companies, has on consumer's evaluation of online brands when they are primed for various types of information concerning privacy issues. Our assumptions are built up on the theory of cognitive, dissonance and suggest …
The purpose of this thesis is to study how today’s consumer society can be understood from ananalysis of the phenomenon Every Day Carry (EDC). The aim is thus to problematize the daily useof the artifacts that surrounds us and investigate how these can be understood as networks …
… use to develop the potato as a product that is adapted to the trade and the consumers´ needs. Ten phone interviews with staff in charge of produce in grocery stores where done. The stores where chosen according to market shares and the interview subjects where given fifteen …
En studie om svenska sociala medietjänsters uppkomst och hur de gynnas av det svenska klimatet
… Spotify, Voddler, The Pirate Bay,Communication, Internet, Culture, Users, Consumers, Developers, Hofstede, Hartley
… This development has also led to a shift of power from businesses to consumers. Today’s consumers have more control of if, when and what messages they are exposed to. The massive amount of advertising that we are constantly faced with has also made us tired of it. Junk mail …
Titel: Professionell men personlig ? en publikstudie av läsaresuppfattningar om journalister på Twitter.Författare: Carl MalmerUppdragsgivare: JMG, Göteborgs universitet och doktorand Ulrika Hedman.Hedman skriver nu sin avhandling som fokuserar på hur socialamedier har påverkat …
