21 uppsatser · sida 1 av 2
En studie om kundtidningars värde för varumärkesinnehavare
Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers …
… of products with health claims. We have chosen to put a main focus on the consumer, as he or she determines the business potential. This is an unusual approach since most studies cover the producer’s perspective. We thereby wish to contribute with new knowledge on the area in …
En studie om porträtteringen av män och kvinnor i filmtidningen Cinema
… are mainly intended to men or to women. They all send out messages that the consumer sees as a fact but that really are a construction of the reality. In this research we have studied a movie magazine called Cinema from a gender perspective. The magazine intends to both men and …
… the final chapter we present our conclusions of the study. We have found that consumers can influence and communicate the brand image in five different ways; by using the brand, through word-of-mouth, buzz, engaging in social groups and through Consumer Generated Media (CGM) …
en jämförande studie mellan sport- och bygghandeln
… this study aims to bring new knowledge to the DIY branch for improved consumer and product handling. A second related issue this work addresses is the need to move the moldings from their anonymous placement in the lumberyard to a more attractive placement inside the DIY-store …
en studie om Redaktionell PR
… is a line of business which is characterised by tough competition. Often the consumer target groups exposed to advertisements identify them as attempts by the fashion industry to persuade them. When this happens, the consumer disregards the information due to selective …
Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has …
… to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft’s second position in the video game console industry. In …
… the trend is that the advertisers want to create a restless and unsatisfied consumer. Theconsumer on her part is not trying to achieve a goal with her consumption, but experiences theconsumption itself as a goal. Because of this the consumer demands a fast and variedselection.In …
… Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention. The purpose of this study was to examine consumer responses to …
En kvantitativ studie om bloggens potential som marknadsföringsmedium
… the blog in some basic aspects works as a more traditional media; when the consumer forms positive attitudes toward a text in a blog, the attitude spills over to the attitude toward the brand, with higher buying and w-o-m intentions as a consequence. The results also showed that …
En kvalitativ analys över kvinnans gestaltning i moderna livsstilsmagasins personporträtt
… portray women in different manners and have an influence on how media consumers create self-images. The importance of knowing how different visual representation of the female acts out in magazines with large target audiences is therefore of weight for the magazines? readers to …
… the final chapter we present our conclusions of the study. We have found that consumers can influence and communicate the brand image in five different ways; by using the brand, through word-of-mouth, buzz, engaging in social groups and through Consumer Generated Media (CGM) …
En jämförande studie om hur begreppet barnfattigdom har förändrats över tid i den offentliga debatten
… tool to provide better understanding on the subject. Furthermore, theories of consumer society, the "collateral damage" and the theory of welfare regimes have been used. In the previous research presented in the paper focuses on linking children and families living in precarious …
… or arrangements. Potted plants with added value sold in supermarkets offer the consumer the advantage of getting a ”ready product” quick and easy. The ”ready product” can fulfil the need of a gift or the wish to decorate the home in a trendy way. The purpose of this thesis is to …
