57 uppsatser · sida 1 av 4
- en studie om kommunikation och konsumtion på Internet
… the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet …
… Brick-and-mortar stores are still the only choice for buying fast moving consumer goods (FMCG) for many consumers. The retailers thus have the opportunities to integrate new channels and touchpoints in the process, which opens up for a great number of ways in how to communicate …
En studie om yngre barns sociala relationer och identitetsskapande i ett postmodernt konsumtionssamhälle
… children's identity formation and social relationships are depicted by today's consumer society. In order to reach the goals of the study I also concentrated myself on questions regarding the reflection of symbolic aspects consumption in younger children's interaction and …
Setting the Retail Stage for Post-modern Servicescape Interactions
The purpose of this thesis is to investigate the relationship between space and consumer interaction at WEEKDAY, a contemporary fashion retail store in Malmö, Sweden. The thesis is based on a qualitative case-study and has a social constructionist approach. In order to …
… the final chapter we present our conclusions of the study. We have found that consumers can influence and communicate the brand image in five different ways; by using the brand, through word-of-mouth, buzz, engaging in social groups and through Consumer Generated Media (CGM) …
… that product manufacturers put great effort on. The package is often the consumers' first interaction with a product and consumers judge the product based on the package. A common way to evaluate a package design is to let respondents look at a package and answer which …
During the past decade, consumer health information-centers have been developed at the hospital libraries in Sweden in order to meet the increasing demand from patients and their relatives concerning consumer health information. In 1993, the hospital libraries in Falun …
En studie kring effekterna av provocerande reklam och hur dessa kan hanteras
… History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis …
… there are great insecurities surrounding the concept of CSR and the effects on consumers of CSR communication. There is currently no model for breaking the concept of CSR down into smaller elements, specific for the apparel industry. In the first part of this thesis, we create …
En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter
… world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments …
consumer behavior in purchasing and donating secondhand clothes
… year. Around three kilos of these 15 are either exported or given to charity. Consumers in Sweden throw away around half of the textiles bought per year and person. More knowledge is needed in order to understand the consumer behavior and change it in a more sustainable …
… Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention. The purpose of this study was to examine consumer responses to …
en studie baserad på Turismbranschens brukande av Social Media
… by interaction has caused a greater part for bilateral communication between consumer and consumer but also between consumer and company. The increased usage and integration on Internet has resulted in so called social media channels. User generated material is published on …
… from the category leading company L'Oréal, shows that only 48 % of the male consumers use a skin care product specially adapted for men. It further shows that as many as 28 % of these do not even know how that skin care product got into their bathroom cabinet. The purpose of …
En studie om små och medelstora företag i den svenska modebranschen
… survival, it is important that smaller companies work from a relational consumers approach. In that way companies can create loyal consumers which can later on contribute to good Word-Of-Mouth. In its turn this can generate new consumers.
