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Manlig homosocial kultur i <em>Playboy</em>
… to analyze the content of men’s magazines and put that in relation to the male consumer’s homosocial quest for male identity and fellowship. The study analyzes American Playboy magazines of three decades being 1990s, 2000 and 2010. The method of the study is discourse theory and …
The thesis deals with consumers behaviour in the use of online services and the cultures effect on it. It is a study of Swedes and Danes use of online job data bases. The thesis is based on a quantitative study. A questionnaire were used sent out to 80 Swedes and 80 Danes. The …
… to get to know their marketsand strategically meet the challenge to win the consumers attention.We have chosen in our study to research, describe and analyze what the main differencesbetween the clothing markets affecting a Lindex audience in Sweden and Norway are. Wehave …
<em>En studie om betydelsen av det personliga varumärket i professionella sammanhang i dagens samhälle</em>
… in communicating the brand. Theories We have used Bauman’s theory of ”consumer society”, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells’s theory of "network society" and how its growth is changing our culture. We have …
Hur lojal är konsumenten mot den fysiska butiken då de väljer att övergå till e-handel av dagligvaror?
… chicken or Per Moberg have had greater impact on the way we consume food. Consumers have become increasingly aware of what they should and should not be eating. With an increased interest in food, supply and distribution channels have become increasingly important for the major …
Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people’s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer …
- En kritisk diskursanalys om content marketing i podcasts.
… two theorists witch highlights the audience’s construction of identity. The consumer's thoughts on Ölpodden was of importance to illustrate the convergence culture and the consumption of the podcast. Qualitative interviews were therefore used as a supplement to the critical …
… communication can be understood as a form of governance that encourages consumers to adopt more self-regulating environmental behaviours, while simultaneously legitimising continued consumption through ideals of responsible outdoor leisure and sustainable consumption practices …
En studie av motsättningar mellan design- och användningspraktiker ur ett verksamhetsteoretiskt perspektiv
… in relation to previous research on technology and social change to the consumer’s throwaway culture. While in the active using, activities becomes part of the development activities where development aspects are communicated through social media ? interact active users and …
The purpose of this study was to investigate and compare how and why consumers of different ethnic backgrounds value and prioritize product attributes among food in certain ways. We expected to find culturally bound attitude differences and our aim was to relate those to, and …
En undersökning om tv-spel och recensioner utifrån ett genusperspektiv
… itself is about and what it contains and the reviews also conveys what the consumer who buys the game gets. The video game industry has grown in recent years to become one of the largest entertainmentindustries, but despite this, there has not been many studies on how this media …
… starting point in the convergence culture that explains a cultural shift where consumers are encouraged to search for new information and combine content from different media. This is supplemented by a study by de Vries et al. (2012) who has analyzed what factors determines the …
Myth or Reality?
… in this dimension, cultures also used different communication styles. Latvian consumers needed more information and precise data on the product, before they could make a buying decision. Spaniards, on the other hand, used more symbolic and indirect communication style (being a …
En experimentell studie i hur marknadsföring och kändisskap påverkar attityder och intentioner till skönlitterära författare som varumärken.
… these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and …
en fallstudie
Konsumenter använder varumärken dagligen och exponering av varumärken sker överallt: i reklam, böcker, filmer, människor och så vidare. Tidigare forskning visar att konsumenter använder varumärken för att bygga upp sin självbild och skapa sin identitet, samt att konsumenter kan …
