213 uppsatser · sida 8 av 15
… for companies that consumerswill choose their products over those of the competitors?. A strong brandimage, thus, isn’t enoughto affect the consumers buying decision though other attributes is of greater importance for thecustomers. However, there is a small segment that find …
Given that the end-customer has become more demanding, the retailer has to deliver products according to the market demands, which have forced manufacturing companies to constantly search for new opportunities to reduce costs and improve efficiency. It is, therefore important to …
… Group 4 consists of farmers who are customers of one of Länsförsäkringar´s competitors. The findings show that there are some differences between the groups. Farmers in group 1 and group 2 value the skills they obtain from Länsförsäkringar very high. The skills of the staff were …
en fallstudie av expansiva lantbruksföretag
… market. The agricultural products need to be produced at a lower cost than competitorsin order to survive as a farmer. The solution is larger firms that benefit from economies ofscale. This brings large investments that create a greater need for leverage and closer relationto …
En kvantitativ undersökning om signaleffekter av reklamframförande via ljud
… for the companies to convince the consumers their product is better than their competitors?. In order to succeed they need to understand what they communicate to the consumers through their different marketing activities, and how that affects the consumers? view of the brand and …
En fallstudie av Handelsbanken Sergel
… own way of measuring, been more successful than a weighted average of their competitors during the last 38 years. They have also handled the recent financial crisis, as well as the one in the 1990´s, better than most other banks. This paper studies their management control …
Intern kommunikation av varumärket inom hotellsektorn
… brands are one of the strongest sources for a successful position amongst competitors. In the brand delivery, the front line staff is of utmost importance since they in many ways incorporate the brand values and the projected identity of the hotel. Hotels can use a variety of …
Hur kan inre och yttre faktorer påverka dessa?
… outer factors as a law change also had some effects on the companies but also competitors and price. Factors that was specific important for customer retention was: Commitment, communication, to do a good job, to exceed expectations, that the auditor is available and active and …
… by a double membership where they sometimes are cooperating with their competitors. Theories states that boundary spanning activities can create role conflicts for these participants when different role-senders, IETF and the employer, send incompatible expectations. We also …
En studie rörande producenters påverkan av egna märkesvaror inom dagligvaruhandeln
… is called private labels. Therefore, private labels could be seen as competitors against branded goods, despite the fact that it is, in several cases, the same manufacturer who produces each of the products. The main purpose of this study is to provide understanding of how the …
En möjlighet till införandet av en ny affärsmodell?
… with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect. For studying the strategic communication interviews was held with the …
Kartläggning och utvärdering av Talang 2010´s externa kommunikation
… with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect. For studying the strategic communication interviews was held with the …
En studie av kampanjen SAS EuroBonus American Express Card på Arlanda flygplats
… of American Express at Arlanda. The company is clearly dominating among its competitors regarding visibility at the airport. Despite this, only a moderate degree of the travelers recognize the pictures from the campaign. An even lower degree of the respondents could recall the …
- att välja strategi
… The pupils are, in other words, each other's resources, rather than competitors. The main point is that the classroom environment, as well as the role of the teacher in the classroom, are both key elements for good mathematics learning. In order to increase the understanding of …
lekhjälm i vintermiljö : ett nytt produktsortiment
… the requirements and existing products on the market. The analysis of current competitors on the market combined with a SWOT analysis showed that there is potential for STIGA Sports AB to develop a play helmet. That since there is only one direct competitor on the market today …
