Uppsatser om competitor – sida 12

Att vara rolig på någon annans bekostnad

varumärkesparodiers effekter på det avsändande varumärket

C-uppsats · Handelshögskolan i Stockholm

… their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand parodies walk a fine line between being humorous and clever, or coming off as offensive …

Att tala är silver, men är tiga guld

C-uppsats · Handelshögskolan i Stockholm

… the company is threatened to get infected by the negative effects caused by acompetitor.When companies get the chance to make a response on the negative publicity on theircompetitor, as well as the category, through media, the question is - shall they act And howshall they act …

Återanvändning - Sättet att ge hemelektronik ett andra liv

C-uppsats · Handelshögskolan i Stockholm

… recycle and reuse of electronic devices as well as with possible partners and competitors on the Swedish market. In conclusion, a market in Sweden has been found in Sweden for this industry.

Reala optioner

Konsten att tydliggöra värden i tidiga venture investeringar

Magisteruppsats · Uppsala universitet

… that they see in their investments. Real option analysis is however not a competitor to traditional value methods, it is rather a compliment.

Groupthink ” Rätt, men på fel sätt”

Vikten av ett fungerande mätinstrument för att upptäcka och förhindra gruppdynamiska problem och dåligt beslutsfattande

Kandidatuppsats

… are competing firms of various kinds. The respondents believe that their competitors use different pricing strategies and counter this by differentiate themselves with a strategy consisting of god service and quality. This also provides added value for their customers since they …

Mindre åkeriföretags konkurrensstrategier

Kandidatuppsats · Södertörns högskola

… are competing firms of various kinds. The respondents believe that their competitors use different pricing strategies and counter this by differentiate themselves with a strategy consisting of god service and quality. This also provides added value for their customers since they …

Mötesanläggningarnas framgångsfaktorer

En fallstudie av Stockholmsmässan och Stockholm Waterfront Congress Centre

Kandidatuppsats · Södertörns högskola

… cities in the world. This has resulted in that the city has become a strong competitor to other European cities. Stockholm International fairs are for example the largest trade fair organizer in Scandinavia and Stockholm Waterfront Congress Centre is the new arena of …

Sinnesmarknadsföring

En jämförelse mellan två galleriors tillämpning av sinnesmarknadsföring

Kandidatuppsats · Södertörns högskola

… of sensory marketing is therefore a good way to differentiate itself from competitors.

Framtagande av en investerings- beslutsmodell för mindre tjänsteföretag

Magisteruppsats · Mälardalens högskola

… companies has shown to be cus-tomer relationships, previous experience, competitors and corporate strategy. The developed model was based on these factors and was con-sidered as useful and interesting by the responded companies.