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En analys av <em>The Coca-Cola Company's</em> marknadsföringshistoria ur ett moderniseringsperspektiv
Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company’s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a …
… is a customer club. By making use of customer clubs as loyalty programs, thecompany can achieve customer loyalty and differentiate their product offering. The motivebehind most customer clubs is to create purchase fidelity.Many fashion companies face the challenge of working …
En fallstudie av ett apoteks interna marknadsföring
… to increased competition. Meetings between the consumer and the employees of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the importance of internal using the same marketing skills that are …
… part of the report's issue to explore how Lean Production can be applied to a company in the process industries. The investigated company is a processing company that manufactures various types of foil. The company wishes to streamline its production and has therefore asked the …
… 2010 the authors participated in a meeting with the chief engineer for a company in which a central part is manufacturing of printed circuit boards (PCB). At this meeting it emerged that the machinery and production methods have changed substantially since the early 1990's. The …
… 2010 the authors participated in a meeting with the chief engineer for a company in which a central part is manufacturing of printed circuit boards (PCB). At this meeting it emerged that the machinery and production methods have changed substantially since the early 1990's. The …
Att börja hållbarhetsredovisa med intressenternas behov i fokus
… sustainability reports in order to inform theirstakeholders about the company’s sustainability duties. A previous study indicates that themetal sector is enjoying relatively limited increases in business opportunities and/or financialvalue of corporate responsibility. Another …
… purchase from China andtherefore the purpose of this study with Lindex as the company in focus is to form anunderstanding of how a Swedish fashion company utilizes their production office and what itsresponsibilities are in the buying process when sourcing from the Chinese …
The fact that a duty of loyalty within the Swedish company law exists should be regarded as indisputable according to the Swedish doctrine, but its content and scope is however more severe identified. As the duty of loyalty is not regulated in the ABL and the fact that there are …
… act. The purpose of this study is therefore to investigate how a middle size company's purchase- and design department work to contribute to sustainable fashion and sustainable consumption. As well as to examine the challenges and possibilities that the fashion company faces in …
… effects of ABC in wholesale companies. Method: The base for this study is a company for which an ABC-model was constructed. This company also worked as an object of study to create understanding for the line of business itself (wholesale). To this base interviews with three …
… or something exists by individualizingand distinguish. Every individual or company has its qualities or charasteristics.The way to a desirable identity is going by a corporate identity-program that containsthe companies strategies, people, products, buildings, trademarks …
It has become fairly common for a company to outsource one or several of its logistic activities to a party separate from the business of the company itself. Since the original agreement usually involves two parties, the seller and the buyer, the logistics company is called the …
drivkrafter idag och i framtiden
… for doing this and the focus should be on finding the method that suits the company the best. The aim with this master thesis is to describe how four morning papers have decided to manage their environmental work. By conducting case studies we have examined what path each …
En fallstudie om hur företag med hjälp av design kan skapa mervärde till konsumenten i produktutvecklingen
… value and an experience for the consumer to be able to survive. The Swedish company’s have become better in the design area, the higher standards the consumer’s demands forces the company to invest more in design. New products can’t be produced only to meet a demand, the …
