25 uppsatser · sida 1 av 2
Inkongruens och kreativitet - ett sätt att komma in?
… has exploded during the last decade, which has lead to a massive advertising clutter. Consumers defend themselves against this intrusive marketing by creating an advertising filter that sorts and blocks. These changing conditions have lead to new and tougher demands on creators …
… paper aims to investigate if the underlying effects of the marketing phenomena clutter can be explained by negative priming. Although a lot of research has been made in the field of marketing, many people still claim "all marketing is good marketing", which we intended to …
En utvärdering av reklam- och upplevelseeffektivitet vid reducerad reklamtäthet i TV
… IntentionPROGRAM/CHANNEL] given a reduced degree of advertising clutter. By conducting an experiment two breaks are compared, one having the standard primetime nonprogram time units (5 min and 30 sec *3?16minutes/hour) and the other the standard nonprogram content cut in half …
En studie av marknadsförares väg för att nå ut i reklambruset
Today there is something called clutter. Marketers are trying to communicate so many messages to consumers that it makes it difficult for consumers to take in the different market messages that exist. In this paper the authors study how marketers can reach out with a message in …
En studie om kundtidningars värde för varumärkesinnehavare
Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer magazines be the solution to the problem? It is not a new marketing method but consumer magazines do not look like traditional marketing and they offer consumers …
The increased media clutter requires of brand managers to be innovative and creative in their choices of marketing communications in order for brands to be salient in the minds of consumers. Recent studies emphasize incongruent marketing as a means of "standing out" from this …
… avaliable to find areas of interest, but most fail at detecting such areas in cluttered scenes. In this paper two methods will be presented and tested in a qualitative perspective. The first is the darg operator, which is used to detect three dimensional convex or concave …
A helicopter based system equipped with a millimetre-wave fire control radar is studied for improvement of the detection probability for moving ground targets. The system is a pulse doppler radar that sends out the electromagnetic wave in repetitive pulses. The frequency in …
De verkliga effekterna av kreativa mediaval på kort och lång sikt
… are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The …
… ABSTRACT Title: Advertiser Funded Programming ” A new way around the media clutter!” Seminar Date: 2007-01-19 Course: Master thesis in Business Administration, Marketing, 10 Swedish credits (15 ECTS) Authors: Alexander Högman, Anders Lindén, Christian Nilsson Advisor: Per-Hugo …
En jämförelse mellan gerillareklam och traditionell reklam
… messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received …
En uppsats om möjligheten att påverka konsumenten vid livsmedelsinköp
… and brand owners to gain insights in how they can manage to break through the clutter to reach the customer. Displays that include some kind of motion element are assumed to possess an attention grabbing ability, which is a necessary first step in influencing the customer’s …
En studie kring effekterna av provocerande reklam och hur dessa kan hanteras
… that companies currently face in their attempts to break through the media clutter has resulted in an increased use of provocative advertising worldwide. History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact …
<em>Effektivisering av monteringsplats vid Wigells AB</em>
… to get an overview of the assembly area, it is perceived disorganized and cluttered assembly areaNo documentation for assemblyDefective components from external suppliersDefective components from internal machines In order to create solutions to problems discovered we had to …
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if …
