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… legal boundaries of third-party use of trademarks in the European customized clothing market. The purpose is to determine under what circumstances third parties may legally modify and sell trademarked apparel without infringing on trademark rights. The study employs a legal …
During the summer of 2005 more than 80 million articles of clothing from China, were being held in European harbours. This was a consequence of a striking increase of imported textile and clothing articles from China since the turn of the year, which was the time when all …
Att skapa lojala kundrelationer på en överetablerad konfektionsmarknad
This essay reviews the situation for small actors in the Swedish clothing industry. In this essay we assume that loyalty is a requirement for survival on the competitive clothing market. Four small actors have been analyzed up on theories on loyalty, brand equity, relationship …
En analys av Borkas och BayIcons kommunikativa arbete i relation till WJOS
… Purpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective. The clothing …
… the work had to be divided into two parts: mattress filling and mattress clothing. For the expandable part of the mattress filling, the material IntelliGel was brought to light. The properties of this material were considered to fulfil many of the requirements that were set. But …
En studie om klädföretags arbete och kommunikation av CSR
… forcing them to start taking more responsibility for their activities. The clothing industry was among the first to get critized and therefore early in starting their work with CSR. The purpose of this paper is to investigate how firms in the clothing industry work with CSR …
Inte bara guld och gröna skogar
… the most, and what their strategies are to overcome this problem. Sales of clothing through e-commerce have made the shopping experience faster and more comfortable, but on the other hand it has created a couple of problems which makes a big difference in the purchase of …
In a time where fast trends and shorter product lifecycles are dominating the clothing industryfashion companies must constantly deliver revolutionary products in order to survive. Theconsumers are more demanding than ever before and collections that used to be released twicea …
The interest for children´s clothing has increased in society. More and more children are born and parents are older when they have children. Education has become a natural feature in most people´s life, just as both parents often work today. The households have therefore better …
en diskussion kring den gropkeramiska klädesstilen
… the ones that appear on nearly every individual. The North American Indians clothing has been used as a reference to help understand the clothing of the Pitted Ware. So far all of the finds that have been found on the skeletons have shown great diversity in the Pitted Ware …
… uncovered during the market research a vast problem was found with temporary clothing storage. As much as 68% of respondents store their clothes either on a chair, a couch, the bed or on the floor. The students saw this as a perfect opportunity to further investigate the options …
Om bruket av nytillverkade historiska dräkter
… web pages, reports and conducting interviews with museum staff concerned with clothing. The result of the thesis is new perspectives on costumed interpreters, where the costume is seen as an activesubject that creates the presence of history. The costume also helps the staff …
En studie om regleringen av klädkoder på arbetsplatsen
… unfortunately there is a lack of case law regarding dress codes. Protective clothing is regulated by law. Clothing required for reasons of health is governed by regulations issued by authorized authorities. Dress codes can be established by either agreements or unilateral …
… trevligt bemötande är alltså avgörande i konsumentbeteendet. On the current clothing market there is a tough competition because of the increased selection of goods and services. Changes in consumer behaviour have forced companies to extend with the help of their offer. One way …
… through arational point of view. Only the older children discuss purchase of clothing based onprice, suggesting that they see themselves as consumers. Most children decidethemselves what to wear, but a lot fewer decide what and where to purchase clothing.All though, nearly all …
