391 uppsatser · sida 19 av 27
… describe the current state of CSR communication in four different social media channels, Twitter, Youtube, Facebook, and blogs. This research, supported by interviews with stakeholders and a quantitative survey, analyses the potential risks and benefits from communicating CSR …
En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter
… same time. Second that social media cannot be used as traditional marketing channels. Now it is about conversations and not one way communication. Third is how to build a relation with interesting and relevant content. And fourth, the availability. Because of the high-speed flow …
en utvärdering av marknadsföringskampanjen ”Låna dig rik” i Kalmar
… was the campaign noticed by the residents of Kalmar? Through which marketing channels has it been noticed? Is the residents? opinion of the library in line with the marketing message? Is the campaign moving in the desired direction?The study was done through a questionnaire that …
En uppsats om Sveriges Radios närvaro på Facebook
… are delegates from the editorial staff of the Swedish National Radio’s channels P3 and P4. Main results: Even though Facebook is a good tool for spreading information and getting in touch with people, it still is a commercial network and that cannot be forgotten. Companies use …
En studie om Skanska och dess CR strategier
… Responsibility (CR), this topic is currently being discussed in a variety of channels and today an increasing number of companies are involved in corporate responsibility. How do Skanska work with sustainability and why are they doing this? It is also important to see the …
En fråga om socialt kapital?
… and disadvantages that the respondents present with recruitment thru informal channels/social contacts? -What are the advantages and disadvantages that social contacts can provide in terms of personal recommendations when looking for a job according to the recruiters? The study …
En studie i hur Kalmar kommun kan kommunicera med unga genom sociala medier.
… people in Kalmar. The purpose with this study is to investigate which media channels young people in Kalmar use and their attitudes towards social media in particular. We wanted to find out how the municipality should communicate to reach them and what attitude youths have …
Relationsmarknadsföring
… and value creation. Because of the tougher competition that developed from new channels of communication, corporations had to generate new sources of value for their customers in order to establish lasting relationships with them. Therefore we found it interesting to investigate …
En studie om hur fotbollsklubbar i Allsvenskan arbetar med relationsmarknadsföring med hjälp av sociala medier.
… a constant flow of information. The organisations use social media information channels, but also as web-based meeting places encouraging discussions and feedback. Social media is used as a tool for creating a unified experience around the organisations and its product.
En kvalitativ studie om TV-aktörernas användande av sociala medier
… Purpose/Aim: Our purpose is to examine which strategies and why two TV-channels, SVT and TV4, are using social media. Our anticipated view is that SVT as a public service organization and TV4 as a commercial operator may have different motives with its use of social media …
En kvalitativ studie av marknadskommunikation på Facebook
… companies today have the ability to self-publish information in the open media channels. The use of social media should not replace traditional marketing communication though, but works best as a complement. It is a new environment that requires the company to adapt its working …
För företag idag är det av stor betydelse att ha en fungerande interninformation. Syftet med denna studie var att belysa hur butikschefer och medarbetare i ett företag upplevde och definierade sin interninformation samt se hur interninformationen fungerade i nutiden och hur de …
Syftet: Syftet med denna uppsats var att se hur Nordiska Afrikainstitutet använder sig av sociala medier och hur de tillämpar den information som organisationen kommunicerat via de sociala medierna. Teoretisk ram: Uppsatsen utgår ifrån teorier som ger överblick i hur …
Hur lojal är konsumenten mot den fysiska butiken då de väljer att övergå till e-handel av dagligvaror?
… not be eating. With an increased interest in food, supply and distribution channels have become increasingly important for the major grocery retailers (Board of Agriculture 2011). A new way to buy food has taken shape over the net. Several companies launch various food concepts …
En studie om marknadsföring inom svensk politik
… service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with politicians. The conclusions can be found in the chapter five.
