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Detta är en kvalitativ studie där vi har jämfört företag inom business-to-business (B2B) i Brasilien och Sverige. Alla företag måste givetvis uppmärksamma, samt förvalta kunder, men använder de samma hjälpmedel ” och framför allt, gör de det på samma sätt” Vi har studerat hur de …
… Theoretical perspectives: The theory opens with the differences between the business contexts B2B and B2C. This is followed by Bergstrom’s (2000) and Melin’s (2006) theories of classical branding and finally how this is transported to the Internet with the 7C model. Methodology …
… is conducted over the Internet. Delimitations: The study is limited to B2B commerce with IT-products. Methodology: The thesis is based on a study of the company IMS, their e-commerce site and organisations that buy IT-products over the Internet. Conclusion: Internet opens up new …
<em>En studie om hur konceptet insiktsförsäljning påverkar ett B2B-företags försäljningsprocess</em>
Background: The result of our interactive information society is that sales business has shifted from a tactical to a strategical focus, thus companies have had to adapt to this change. The evolution of sales shows that companies have gone from one static model to another, which …
… many are taking about nowadays. E-commerce is associate with computer based business and it’s a new way to do business on. Users and system connect up to each other for effective mediate and transfer information. Within e-commerce there’s a lot of ways to do business on and it …
En utredande nula?gesanalys i kontrast till Insight Selling
… aims to describe the current sales climate in the context of complex sales in business-to-business. The purpose is to increase the clients knowledge of sales and test the clients hypothesis that the sales climate is changing from Solution Selling to Insight Selling, further the …
… a long time. Electronic Data Interchange (EDI) is used to transfer different business documents from one company to another. This is done in such way that the information itself is separated from how this information is stored and handled in the companies internal systems. As …
… a long time. Electronic Data Interchange (EDI) is used to transfer different business documents from one company to another. This is done in such way that the information itself is separated from how this information is stored and handled in the companies internal systems. As …
… offering of providing fundamental maintenance by seamlessly incorporating the business concept with competencies and solutions from other ABB divisions?? The academic issue was developed throughout the thesis, resulting in the following formulation: ?From an organizational …
En kvalitativ studie om hur B2B-företag uppmuntrar till klagomål
… den mesta forskningen kring service recovery och klagomål idag inriktade mot Business-to-Consumer-företag. Studiens övergripande syfte är därför att identifiera vilka dimensioner som Business-to-Business-företag anser vara betydelsefulla för att uppmuntra kunder till att klaga …
… of the predominantly more powerful companies that the 2nd tier players do business with and by giving companies sufficient leeway to act. The comment must be made here that serious problems due to a power misbalance might still exist yet are not uncovered. In the course of my …
… reklamationer och produktfel. Vi vill lyfta fram betydelsen av att även i en business-to-business-relation tillhandahålla god service, då fokus idag mest förefaller koncentrerat mot business-to-consumer, d v s gentemot konsument. Det finns ett stort glapp mellan tillverkarens …
… är att studera hur samband mellan lojalitet och lönsamhet förhåller sig inom Business-to-Business, med utgångspunkt i respondenternas föreställningar av begreppen såväl som sambandet mellan dem.Mer specifikt studeras föreställningarna om sambandet hos företag som verkar gentemot …
En jämförande studie
The network with its virtual business structure challenge the established vertical business structure. Part of the network theory that has developed focuses on relationships that forms B2Bnetworks. One way to create a B2B-network is for independent businesses to form a …
En studie om hur främjande av samarbete realiseras i ett orkestrerande affärsnätverk
The network with its virtual business structure challenge the established vertical business structure. Part of the network theory that has developed focuses on relationships that forms B2Bnetworks. One way to create a B2B-network is for independent businesses to form a …
