165 uppsatser · sida 7 av 11
Innovativt värdeskapande genom samarbete
A constantly increasing number of magazines are using the Internet as a business channel. One of these is Allt om Mat (All about Food). Together with expressen.se, Allt om Mat developed a food website, alltommat.se, which was introduced at the beginning of 2008. In this essay we …
En studie om små och medelstora företag i den svenska modebranschen
… medium sized companies. Due to the big clothing chains dominant position small businesses risks to be ousted out of the fashion industry. Smaller companies may find it difficult to reach out to the customer by traditional advertising because their budgets are often smaller. It …
En studie av Expanders kommunikation och varumärke
Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a …
En kvalitativ studie om hur en enskild, nischad klädesbutik utmärker sig genom sin marknadskommunikation
… picture concerning which communication aspects to use during his ongoing business. To fulfill our purpose we have targeted one important question, which is: Which communication fields are the most important to use, when you are about to launch an independent fashion store. For …
Kreditbedömningens faktorer och påföljden av den slopade revisionsplikten
… micro-enterprises are bank loans, therefore the banks play a major role in the business and wellness of micro-enterprises. Purpose: Purpose of this paper is to examine if the credit assessment has been affected by the removal of the audit requirement for micro-enterprises …
- KaLuKa eller Funky Friday?
Bakgrund Möten har funnits i alla tider och är inget nytt fenomen. Dock har det skett en utveckling för mötesindustrin och innebörden av ett möte kan sägas ha förändrats. Mötesindustrin fann vi intressant att studera då möten förekommer inom alla typer av branscher och på olika …
… currently undergoing a restructuring of the company and wishes to revive their business. The target group they selected from the beginning is no longer consistent with their business plan and they no longer know who they should communicate with.Our purpose with this report is to …
En kvalitativ studie om turistföretags syn på marknadskommunikation, mediekanaler & målgrupper
… can offer outdoor experiences in the nature. Thisis something that tourism businesses located in rural areas have a great advantage of.But when the range is large, it becomes important for firms to communicate with themarket, to make the tourists choose to visit them. The …
the case of social media in the Swedish food industry
… is a multiple case study where seven companies in the Swedish meat and poultry business are interviewed regarding social media and an observation is made on their social media channels. All of the participating companies have some social media channel, but they use social media …
The increased competition in e-commerce puts pressure on e-businesses which makes it even more important to influence the visitors on their e-commerce sites. An often overlooked marketing tool is atmospherics. With the increased focus on e-commerce from both traditional and new …
En studie om Strukturellt etiskt klimat & Situationsbaserat etiskt beslutsfattande i fastighetsmäklarbranschen
… the Real estate agent-industry Level: Final assignment for Bachelor Degree in Business Administration Authors: Paula Massamiri & Therese Delmar Supervisor: Lars-Johan Åge, Jonas Molin & Jens Eklinder Frick Date: 2014 ? May Purpose of study: The aim of this study is to create an …
… be managed in IT consultant companies?? ITconsultancy is a complex type of business and their focus is often to innovate the customers businessrather than their own. The study is based on a literature review, field studies, unstructuredinterviews and an interpretive analysis …
… practice mindfulness themselves. This case study is based on interviews with business leaders that have completed a course in mindfulness. The purpose of the study is to analyze managers' perceived change in leadership skills as a result from engaging in mindfulness. Empirical …
… such as the company's shared sustainability values as well as strong business relationships with suppliers and technical tools can lead to a positive outcome in the company’s sustainability work.
Brand loyalty plays a significant role in the success of a business through maintaining and retaining relationships with consumers. Despite companies' extensive use of influencer marketing in order to promote and create brand exposure within Generation Z, there is a lack of …
