Uppsatser om business and economics

3 241 uppsatser · sida 8 av 60

Reklambyråer & Samhällsansvar

en studie av reklambyråers förutsättningar för ett socialt ansvarstagande

Magisteruppsats · Linköpings universitet

… in which way their conditions limit respectively make possible to run business in terms of CSR. Research Method: The thesis has a qualitative approach, and the empirical data is in large parts based on personal interviews, where the interviewees represent Swedish advertising …

Nutrition and health claim labelling of food

Understanding the unique relationship between consumers, companies and legal instruments involved

Magisteruppsats · Lunds universitet

… of this multi-disciplinary research has led to the study of all three areas, business administration (containing consumer behaviour) and business law, which are contained in this paper. Functional foods are used as examples of nutrition and health claim labelling, as well as a …

Freight forwarding firms (3F), stuck in the middle or outpacing the competition

Magisteruppsats · Lunds universitet

… discusses the strategy and strategic change in the Swedish freight forwarding business and analysis factors that influence the forces of the business. Three companies of various sizes are chosen to be investigated as a case study, outline that cost leadership and differentiation …

Boomerang/Filippa K

En studie i lojalitet till klädesmärken

Kandidatuppsats · Södertörns högskola

… the possibility of a joint European standardised collaboration. The result was Business Social Compliance Initiative, BSCI. The aim of the study is to illuminate on what grounds the Swedish companies made the decision to develop and to join the collaboration BSCI. The thesis is …

BSCI

Ett europeiskt initiativ till standardisering av socialt ansvarstagande

Magisteruppsats · Södertörns högskola

… the possibility of a joint European standardised collaboration. The result was Business Social Compliance Initiative, BSCI. The aim of the study is to illuminate on what grounds the Swedish companies made the decision to develop and to join the collaboration BSCI. The thesis is …

Access to the market - a question of collaboration?

Magisteruppsats · Lunds universitet

… resource pooling potential of the alliance, the power structure along with the business network the companies are a part of. The analysis has shown proof of a need for cooperation if one wish to succeed in the telecommunication industry and it has also determined which resources …

Industriell marknadsföring ? varumärkets betydelse för inköp inom byggbranschen

Magisteruppsats · Lunds universitet

… relevanta teorier. Undersökningen har således en induktiv ansats med ett tolkande synsätt. Teoretiska perspektiv: I vår teoretiska bas har vi samlat teorier från tre olika ämnesområden; nätverksbyggande och relationsmarknadsföring, inköpsteorier samt varumärkesteorier. Dessa tre …

How to develop a pricing capability - A case study of Triton

Magisteruppsats · Lunds universitet

… as on a practical level in an industrial company working on the international business-to-business market. Methodology: We have conducted a case study of the work on pricing at Triton. After mapping the events we have evaluated the results. We have conducted interviews with …

Prissättning inom högteknologiska B2B-företag

Magisteruppsats · Lunds universitet

… Slutligen har vi diskuterat hur de högteknologiska B2B-företagens användande av analysverktyg kan påverka valet av prisstrategi. Vi har genomfört en fallstudie av åtta företag och jämfört dessa empiriska observationer med det teoretiska ramverket. Studien visar att …

GMO Food Products - The issue of marketing and selling them in Europe.

Magisteruppsats · Lunds universitet

Title: GMO Food Products The issue of marketing and selling them in Europe - A Business and Legal Perspective. Author: Shane King Supervisors: Anneli Carlsson and Ewa Rabinowicz Problem The European Unions regulations in regard to GMO’s and the approval process for both release …