2 013 uppsatser · sida 52 av 60
Syftet med uppsatsen var att ta reda på vilka bloggstrategier några av Sveriges framstående bloggskribenter använt/använder för att nå framgång med sin blogg, hur de skapat sig ett framgångsrikt personligt varumärke via bloggen, samt vad de tror motiverar företag att använda …
… was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility …
En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter
… today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments in event marketing …
Established brands often market themselves in the same way as they've always done. There are two main reasons for this, it has worked before and general marketing strategies tells them to do so. However, a fairly new branch of marketing research have found that incongruent …
… att studera detta kommer jag att genomföra kvalitativa intervjuer. Först med Brandmanager på Adidas för att få fram hur Adidas tänker kring sitt varumärke, kärnvärden och kommunikation. Tre säljare på butiksnivå kommer även att intervjuas, då butiker som är återförsäljare av …
En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter
… articles used in the essay is a mix of general PR theories, PR 2.0, Twitter, Branding and Social Media Marketing. The conclusion of this essay is that the three PR-practitioners are working with strategies for Twitter but Twitter is an integrated part of the strategy for social …
En studie om idrottsklubben AIK:s kommunikation i samband med det uppmärksammade hockeyderbyt den 22 december 2010
… hockey dome felt more like a war scene than a place for a hockey game. From a branding point of view, and along with similar incidents from the past, the night in December did not create a good situation for AIK and their image. Therefore, in this essay I want to investigate how …
Ett effektivt verktyg för folkbibliotek?
Sensory marketing An effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it …
stensättningar och individer i förändring
The Iron Age cemetery at Tuna in Badelunda parish, Västmanland, is a complex and unique burial ground used for only 69 graves during a period of roughly 700 years, between 300 - 1050 AC. The individuals buried at Tuna show an impressive variety of gravegods as well as …
… to try to increase market share for in cases where consumers do not see what brand the options were. This means that the decoy has a power to act but in this society with all brands and opinions that consumers have of them is less likely that the decoy works. When it comes to …
om djurens rätt till hänsyn och rättvisa
… to study the island’s current image and make recommendations for how the place brand could be developed. The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region. The …
En analys av Ölands image och hur öns varumärke kan utvecklas
… to study the island’s current image and make recommendations for how the place brand could be developed. The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region. The …
Hur en butik kan använda sig av gerillamarknadsföring
Titel: När mediabruset tar över- Hur en butik kan använda sig av gerillamarknadsföring Kurs: 2FE07E Examensarbete i företagsekonomi, Kandidatuppsats 15hp, VT2011 Författare: Rebecca Einarsson, Lejla Kurtovic och Izla Seffo Handledare: Martin Amsteus Examinator: Frederic Bill …
… a lot of effort in to their hosting events but also strive to strengthen the brand with the aim to capture market shares.From the above discussion this essay will answer the following questions: Why has LHC not been able to attract and engage its audience despite sporting …
<em>Ekonomstudenters attityder till framtida arbetsgivare, en studie om arbetsgivarvarumärkets betydelse och talangidentifiering</em>
Bakgrund: "There is a war for talent, and it will intensify" skrev McKinsey Quarterly redan 1998 och syftar på den ökade konkurrensen som råder på arbetsgivarmarknaden om talangfull och kompetent personal som kan driva företaget framåt. Vikten av humankapital blir särskilt …
