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… representativa för respektive genre. Vi valde att använda oss av semiotik och brand equity som teoretisk ansats då vi ansåg att de passade väl in i vår studie. Under intervjuerna visade vi reklamfilmerna för intervjupersonerna och ställde därefter frågor utifrån två …
- En studie av hållbarhetsredovisningar i statligt ägda bolag
… changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task …
… changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task …
Title: To build and transport brands to the Internet ? A qualitative case study of Getinge Infection Control and von Braun Sports Cars. Seminar date: 2009-06-09. Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). Authors: Kristoffer …
varför så dåligt rykte?
… agents. Theory is collected marketing, where I have concentrate on concepts of branding, positioning, communication and image. Result & Conclusions: The factors, which I found in my investigation, that have an effect to the bad reputation are; media, commission, the customers …
En studie om hur word of mouth och buzzmarknadsföring påverkar konsumenters attityder.
… questionnaires we have also found out what attitudes consumers has against the brand and the product. Over all it has shown us that Uppsalas business students are positive against the brand and the product and that they often are involved with Red Bull. This thesis has shown …
en koppling mellan marknadsföring och finansiering
… perspective: The description of CSR is leading to the main theory, The Brand Value Change, and the Market Hypothesis. Additionally a theory of the Consumer Buying Process and CAPM-model about financial risks is presented. Method: An event study of 30 companies to investigate if …
Hur ett svenskt företag går till väga för att skapa ett enhetligt budskap i olika kulturer
… as on the global market, and therefore need consider how they globalize their brands. In addition to this, a brand can only reach international success if its message is coherent within and across every single market. At the same time an understanding of the local culture and …
<em>"First they open their hearts, then their minds and then they will open their wallets". </em>(Maud Randel)
… that these organizations trough marketing communications can enhance their brand and attract the attention of the people. Our conclusion also shows that the marketing of non- profit focused on fundraising can result in both positive and negative effects. Ultimately we find …
Ompositionering av Växjö
… jämförs den strategi som valts för platsvarumärket Växjö med teorier om place branding och i vilken grad dessa tillämpas. Utifrån vår analys av Växjös image och strategi, samt med hjälp varumärkesteori, undersöks också om skapandet av varumärket har potential att bli …
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The purpose of this essay is to analyze and understand how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency …
The purpose of this essay is to analyze and understand how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency …
En studie i att bygga varumärke i social media
… relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their …
För ett litet B2B företag
… which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the positioning on its brand in the future. This essay is based on a qualitative method that is …
En kvantitativ och kvalitativ undersökning av de köpta debatterna på Newsmill.se
… a great deal of influence on the seminars and also used them to market their brand with hybrid messages. Sponsors often tried to relate their brand to a public issue in order to camouflage their commercial purposes. The quantitative survey aimed to map the seminars and answer …
