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… that surrounds us almost all the time wherever we are. Studies show that brands are becoming increasingly more and more important and that it is important to have a strong trademark. This may be a reason for acquisitions. A business is carried out for various reasons, but …
- En kvalitativ studie om problematiken kring vilken metod som anva?nds vid förva?rv
… in 2009 concerning how goodwill should be handled in the acquisitions, brand valuation is increasingly recognized. Goodwill will now be identified and the brand will therefore be separated to be individually evaluated. The valuation has a problem with a number of factors that …
… and Albin OlssonAdvisor & examinator: Petter Boye, Thomas KarlssonTitle: Brand Valuation of companiesKeywords: Brand Valuation and Kalmar CountyIntroduction & Problem: The term trademark is originated from the Old Scandinavianbrandr and means stigmatize. A new standard for brand …
En studie av företag noterade på OM Stockholms Fondbörs A-lista
… information about the assets that are of importance for the company. A solid brand can be of great value for a company, which should be accounted for. Purpose: The purpose of this master is to examine the function of the brand in the different companies in the study and map the …
- en empirisk studie av fem svenska företagsförvärv
… a company preceding an acquisition can be affected by the fact that a strong brand is attached to the target company. Techniques to value a company and theories of brands are well developed, but the link between them is partially missing even though the needs to value brands …
a review of brand valuation methods
During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value …
Annedal is a brand new neighborhood in the Bromma part of Stockholm. The neighborhood construction has now reached its halfway point. When finished, 5000 people are estimated to live in Annedal. The focus for the new area is variation. Both housing co-operatives and rented …
En kvantitativ studie om effekten av kommentarer i anslutning till artiklar på nyhetssajter. Vad händer när elektronisk w-o-m blandas med traditionell pr?
… more interesting, than a news story followed by non-serious comments. From a brand equity perspective, the interesting results show that few comments compared to lots of comments, generate a better attitude to the brand, even though there is no difference in how positive or …
Svagheter och Möjligheter
Brands are the instruments corporates use to create and communicate brands reputation. Within the different industries for consumer products intangible assets such as brands are known to have great importance for corporate prosperities. When consumers experiences a specific …
<em>En kvalitativ studie om synen på musikrättigheter och artistvarumärken som immateriella tillgångar i musikbolag.</em>
… assets; a qualitative study about the view on music rights and artist brands as intangible assets within music companies. This paper is a study of what view representatives from Swedish music companies have on activating music rights and artist brands as intangible assets …
En kompletterande syn på advertising- och brand equity.
… of the medium that they are exposed in. A division is made between the brand of the sender and the advertising execution, which enables clear implications to be made for managers within both media- and advertising businesses. The results show that both brands and advertisement …
Införandet av ISO 10668:2010
… och utformning. Detta harbidragit tillbland annat införandet avISO 10668:2010Brand valuation - Requirements for monetary brand valuation. Syfte: Vårt syfte med studien är att beskriva hur varumärkesspecialister tillämpar varumärkesvärdering i praktiken och vilka skillnader det …
Varumärket ? vår tids viktigaste tillgång. Det är en immateriell tillgång som erbjuder ettexklusivt värde för konsumenten och en möjlighet för företag att utmärka sig från sinakonkurrenter. I genomsnitt upp till 50 % av ett företags balansräkning kan bestå avvarumärket och det …
En vindlande resa om redovisningens sva?righet att informera om det mest va?sentliga
Syfte: Att utveckla ett starkt varuma?rke a?r ett sa?tt för företag att utma?rka sig fra?n ma?ngden, vilket idag a?r nödva?ndigt pa? grund av den sta?ndigt ökande konkurrenssituationen. Varuma?rket anses vara ett av företagens mest va?rdefulla tillga?ngar men a?r problematiska …
- Ett skott från höften?
Bakgrund: År 2010 infördes ISO 10668, en standard som skulle öka transparensen och kvaliteten i varumärkesvärderingar. Trots standarden så skiljer det idag miljardbelopp på kända varumärken mellan olika värderingsaktörer, något som talar för att det fortfarande finns en …
