68 uppsatser · sida 2 av 5
… kan innebära rör hur ansvaret skall organiseras och vilken blir Brand Managerns samt industridesignerns roll i sammanhanget? Ytterligare en intressant fråga är vilka funktioner, förutom Brand Managers och industridesigners, som bör delta i samarbetet. Syfte: Uppsatsens syfte …
En kvalitativ studie om hur företagsledare använder sig av personligt varumärke i sitt ledarskap
… Our thesis has a qualitative approach that aims to study the usage of personal branding in the upper-management of Swedish organizations. Theories collected from literature and articles include marketing branding, personal branding and leadership. Our main target is to identify …
En studie om medial förvirring
… annually spend money on advertising which will not be of benefit to their own brand; the fact that consumers confuse from which brand they have heard or seen commercials, comes as news to nobody. The phenomenon of media confusion has however earned much less attention. As a …
… nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. Brands are increasingly using small events as a marketing tool in order to create brand awareness and brand image; this goes for both small brands …
En studie om hur mediedrev bör hanteras enligt informationschefer och presschefer
… for managers to be able to handle media storms when they arise. If not, the brand can be affected negatively. It is managers who should learn to handle media storms because the managers constitute an important part of the external face of the company. Because it is managers who …
En studie om hur mediedrev bör hanteras enligt informationschefer och presschefer
… for managers to be able to handle media storms when they arise. If not, the brand can be affected negatively. It is managers who should learn to handle media storms because the managers constitute an important part of the external face of the company. Because it is managers who …
En fallstudie i hur ledning, HR-avdelning och marknadsavdelning samverkar inom employer branding på teknikkonsulten ÅF
Syftet med denna uppsats är att studera företaget ÅF:s employer branding-arbete, närmare bestämt samverkan mellan ledningen, HR-avdelningen och marknadsavdelningen. Uppsatsen är av kvalitativ fallstudiekaraktär ochämnar utveckla teori genom en kombination av en deduktiv och …
En kompletterande syn på advertising- och brand equity.
… of the medium that they are exposed in. A division is made between the brand of the sender and the advertising execution, which enables clear implications to be made for managers within both media- and advertising businesses. The results show that both brands and advertisement …
En studie i hur företag använder sig av kända personer i sin marknadsföring
… is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it’s as successful there? There’s also a serious down-side with the strategy and that is that there’s a …
… is increasing in relevance for consumer marketing. For controversial brands that are regulated in conventional marketing channels Social Media is an extra ordinary marketing opportunity, since social media is a legal grey area. More and more controversial brands are taking …
En fallstudie av mejeriföretaget Valio
… as the bench mark. In total four persons have been interviewed, marketing manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory. The …
En studie i vilka problem varumärkesbyråer identifierar som vanliga hos kundföretag och varför.
… problem kan lösas genom högre utbildning av dem som har hand om varumärket, brand managers, en generell kunskapshöjning inom marknadsföringsavdelningen vad gäller marknadsföring, och en mer integrerad marknadsföringsavdelning som tar plats med ledning för ökat samspel.
… the market. A case study was implemented based on two interviews with a brand manager and a therapy area manager within the company Pfizer AB in Sweden. The results suggest that pharmaceutical companies implement strategies in numerous ways which differs substantially from the …
Hur svenska livsmedelsföretag använder sig av sitt svenska ursprung vid marknadsföring internationellt
Aim: Nation Branding has become an important phenomenon during the last couple of years. The concept talks about how to promote a product by using the features of a nation to gain profit. Among the years many countries has established a strong Nation Brand abroad. In the long …
En fallstudie av företagsidentiteten på Academic Work
… How should a company act to sustain a strong identity and thereby a strong brand image when operating in a changeable world? Purpose: The purpose of this thesis is to analyze whether the corporate identity of Academic Work is strong or fragmented. Further more this thesis aims …
