309 uppsatser · sida 19 av 21
En uppsats om personer som bärare av varumärken
… understand how people in different ways can take on the role as carriers of brands and understand what part they play in today’s society. Brands are everywhere today and the competitions are becoming harder and harder for the customers? attention and consumption, which is why I …
… wayof describing French in visual communication. Themethod used is inspired by brand identity work. Theaim has been to combine a clear strategic structurewith an artistic way of working. Six French-speakersof different origin were interviewed about theirrelation to the French …
… following problem formulation was created:?? Is it possible to build a strong brandimage through CSR??? Is the interest for ethics important enough among swedish fashion consumers to have animpact on their buying desicion?The purpose of this study is to illustrate how companies …
… demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and …
… frame of reference for this study consists of literature on marketing, brands, and fashion marketing by catalogue and Internet. This is primary an empirical study and the literature's function is that of inspiration and support for us in our analysis and our conclusions. The …
En studie om imageutveckling
During my practical training I have seen what after-school offers children. Large groups of children and little staff, often results in that the children had to play freely until they go home. Few activities are offered to the children and the staff is busy looking after the …
Påverkan av kulturen i Mellanöstern på internationella klädföretag
… incorrect translation can result in misunderstandings and harm the company´s brand and image. A great possibility that has been identified is technology, where the mobile and internet consumption is very high in many of the countries in the Middle East. Companies should take …
… for each application and Scania InfoMate does not present a homogeneous brand image towards its customers. Therefore the aim of this study is to give a suggestion of how a standardized graphical interface for web applications at Scania InfoMate should be designed. The given …
Vad man bör veta när man designar nyhetsbrev för modebranschen
… newsletter can entice people to shop, but can also help to strengthen a brand and the relationship between the customer and the company. During the writing of the thesis, it has emerged that the most important part of a newsletter (which also determine whether or not the …
a case study of Hennes & Mauritz, Lindex, Kappahl and MQ
… also in the apparel and footwear sector some of the world’s largest consumer brands can be found. This has been given as one explanation to why apparel retailers are in the forefront of acknowledging corporate responsibility, as protection of the brand and corporate image has …
En samtalsanalytisk studie i journalisters användande av det indefinita pronomenet <em>man</em> i partiledarintervjuer.
… and meanings which the receiver can link as the song carries on to a brand or product. The essay concludes that all music is meaningful in television advertising, but that the choice of music form is crucial.
En analys av jingel, bekant och obekant musik
… and meanings which the receiver can link as the song carries on to a brand or product. The essay concludes that all music is meaningful in television advertising, but that the choice of music form is crucial.
- En pressundersökning om vad som skrevs om krisen i Polen 1939 och Norge 1940 i två svenska dagstidningar
… among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are …
En kvalitativ fallstudie om Hemtex nya visuella identitet
… innebär i sin tur att det har uppstått ett glapp mellan Hemtex identitet och image.
<em>En studie kring betydelsen av samarbeten mellan artister och företag</em>
… and implications it has for both artists and corporate identity and brand. The music industry has been changing rapidly during the digital revolution and new problems and opportunities have emerged which the music industry can choose to either embrace or renounce. This study is …
