309 uppsatser · sida 16 av 21
… och det är svårt att implementera strategin rätt för att det inte ska skada imagen. Flera lyxvarumärken har någon typ av varumärkesutvidgning för att kunna öka sin tillväxt och det finns olika sätt att utföra strategin. Den här studien har fokuserats på vertikal …
<em>En komparativ studie mellan två historiska platser</em>
… A review of previous research in tourism, marketing, profiling, image and branding of places have been made, whereupon a knowledge gap has been identified regarding studies concerning comparison of how the structure of places and arguably also the profiling of places has changed …
En fallstudie på en fackförening
… in that the trademark development process is to identify the organisation's image in the very beginning of the trademark project. The analysis gives the organisation a picture of the own organisation, the members' perspectives and the competitors and constitutes good basis for …
försäkringsbolaget Folksam
… their green marketing will result in an increased perceived value of the brand. Driving more attention to environmental matters will also result in these matters being taken more seriously. Folksam being a well known organization in contact with a considerate part of the Swedish …
en fallstudie om en stads kreativa näringar
… business in the town. During the study some important topics, such as a town brand, a town image and a town identity has been identified as factors that can influence and attract people and creative industries. Towns can use these topics in their marketing of the town. The …
… the market. A case study was implemented based on two interviews with a brand manager and a therapy area manager within the company Pfizer AB in Sweden. The results suggest that pharmaceutical companies implement strategies in numerous ways which differs substantially from the …
en studie om SAS Sverige
… way the employees will mediate customers expectations so that SAS profile and image will correspond with customers expectations. SAS needs to have a strong business concept and a vision that all employees should try to achieve, which they do not have today. The conclusion is …
En flerfallstudie med fokus på användarna och önskade effekter
… through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to …
En studie om Event Marketing
… through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to …
Hur ett svenskt företag går till väga för att skapa ett enhetligt budskap i olika kulturer
… as on the global market, and therefore need consider how they globalize their brands. In addition to this, a brand can only reach international success if its message is coherent within and across every single market. At the same time an understanding of the local culture and …
<em>"First they open their hearts, then their minds and then they will open their wallets". </em>(Maud Randel)
… that these organizations trough marketing communications can enhance their brand and attract the attention of the people. Our conclusion also shows that the marketing of non- profit focused on fundraising can result in both positive and negative effects. Ultimately we find …
För ett litet B2B företag
… which we later on shall benchmark with other companies way to position their brand. By this, we want to obtain a well-documented work on how Luma Metall AB should work with the positioning on its brand in the future. This essay is based on a qualitative method that is …
… automatically becomes too crowded. Together with low-cost giants and famous brands, small businesses try to survive on this competitive market. These smaller firms have difficulties competing with a famous brand or with a low price. They have relatively limited resources, high …
en studie baserad på Turismbranschens brukande av Social Media
… channels in media, surrender some control and let consumers drive the brand. They also need effectively manage their image in order to build and preserve the brand value and create stronger and better relations with their customers.
… The investigation will explore the concept of storytelling related to branding. It will make proposals on an appropriate approach for Ecological and Handicraft Development Center. The market for organic products is also highlighted in the study. To highlight the difficulties …
