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… function is decreasing to make room for an increasing importance of the brand’s position on the market. The customer no longer buys a garment for its function, but for image or perhaps even the personality it brings along. Acne Jeans and Filippa K are two successful Swedish …
Om världsmedborgarskap som pedagogiskt ideal
… and segment themselves. This is done to create a competitive product or brand. This report reveals that telecommunications company, Visit Sweden, markets itself on an international level, by its trademark "Sweden", whick is linked with nature. And Stockholm Visitors Board …
En fallstudie om bilden av Sverige internationellt
… and segment themselves. This is done to create a competitive product or brand. This report reveals that telecommunications company, Visit Sweden, markets itself on an international level, by its trademark "Sweden", whick is linked with nature. And Stockholm Visitors Board …
om djurens rätt till hänsyn och rättvisa
… to study the island’s current image and make recommendations for how the place brand could be developed. The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region. The …
en studie om Tallink Silja AB, Viking Line AB och Birka Cruises AB
… på marknaden. För att åstadkomma detta måste företaget upprätthålla sina imageskapande idéer genom att behålla bra service och erbjuda den kvalité som kunderna efterfrågar.
En studie om marknadsföring inom svensk politik
… chose to investigate which marketing areas and how within service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with politicians. The conclusions …
En fallstudie om Svenska institutet
… of public diplomacy by using three analytic tools: soft power, nation branding and cultural diplomacy. The presented analysis and examples suggest a close collaboration between researchers and practitioners can lead to a coherent theory of public diplomacy. The result identifies …
… state of the market theretailers have limited means to spend on unestablished brands. Many suppliers also need tolimit the number of brands in their shops.In the essay we have chosen to focus on the Hungarian PR company OurStyle’s designers andtheir chance of getting into the …
… a product ad observer's purchase intention, perception of product quality, brand image perception and price perception is affected depending on the size of the text that was used in the ad to communicate the product price.Methodology;the study was conducted using a quantitative …
En studie av orten Kisa, Kinda kommun
… the town with the ski resort Tolvmannabacken and this could be the local brand. However, I believe that they need to diversify and offer year-round activities, rather than at present only winter activities if they are to become Kisas symbol outward. With a strong brand and a …
den röda tråden : En studie av Karlstads Stadsnäts visuella kommunikation
… speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are perceived and recognized …
<em>-En undersökning ur ett kundperspektiv.</em>
… experience in the stores have provided them with a more positive view of the brand - which is a direct contributor to the increasing CBBE of the company.
Varumärkesidentitet för traineeprogram Academy I denna studie redogörs för hur ett varumärke är direkt kopplad till sina värdegrunder. Rapporten besvarar hur värdegrunder i en organisation skapas av företagets personal i form av ord som kopplas till företagets varumärke …
TikTokifierade varum?rkestrategier. En kombinerad kvantitativ och kvalitativ studie av hur svenska modef?retag utformar inneh’ll i relation till plattformskultur p? TikTok
… high pace, trending sounds and clear visual patterns. At the same time fashion brands areexpected to appear authentic, personal and recognisable. The study therefore focuses on the tensionbetween adapting to the norms of the platform and maintaining a distinct brand identity …
Ett gränsöverskridande varumärkesarbete
… ska kunna attrahera framtida kompetens med en ny varumärkesstrategi. ”Employer Branding” är namnet på denna strategi och beskrivs av konsulter som ett medel för företag att via en genomtänkt varumärkesstrategi profilera företaget på kompetensmarknaden. Grunderna i en Employer …
